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The Competitive Marketing Simulator -- A New Management Tool, California Management Review

Abstract

Of all the functional areas, marketing has been marked by the least analytical progress. This is not due to executive apathy, but to the difficult nature of marketing decisions. This new model should suggest better ways to conceptualize marketing.

Type

Article

Author(s)

Philip Kotler

Date Published

1965

Citations

Kotler, Philip. 1965. The Competitive Marketing Simulator -- A New Management Tool. California Management Review. 7(3): 49-60.

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