Research Details

Abstract

In research employing multiple informants to assess the construct validity of properties of marketing organizations, both convergent and discriminant validity of the constructs may be overstated if measure-specific factors are not taken into account. The author presents a second-order confirmatory measurement model which explicitly models the organizational constructs of interest and measure-specific factors, as well as informant bias factors and random measurement errors. A comparative illustration is given and some implications for research on marketing organizations are discussed.

Type

Article

Author(s)

James Anderson

Date Published

1985

Citations

Anderson, James. 1985. A Measurement Model to Assess Measure-Specific Factors in Multiple-Informant Research. Journal of Marketing Research.(1): 86-92.