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Research Details
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers, Journal of Marketing Research
Type
Article
Author(s)
Venkatesh Shankar, Gregory Carpenter, Lakshman Krishnamurthi
Date Published
1998
Citations
Shankar, Venkatesh, Gregory Carpenter, and Lakshman Krishnamurthi. 1998. Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers. Journal of Marketing Research.(1): 54-70.
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