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Working Paper
Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance
Author(s)
Date Published:
2023
Citations:
Tadelis, Steve, Christopher Hooton, Utsav Manjeer, Daniel Deisenroth, Nils Wernerfelt, Nick Dadson, Lindsay Greenbaum. 2023. Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance.
