Keith Murnighan-Kellogg Graduate School of Management 

 J. KEITH MURNIGHAN

 Kellogg School of Management

 2001 Sheridan Rd
 Evanston, IL 60208
 847.467.3566
 847.491.8896 (fax)
 keithm@kellogg.northwestern.edu


 FEATURED LINKS


 
Kellogg Home

 Department of Management and  Organization

 The Dispute Resolution
 Research Center


Site NavigationHomeBiographyTeachingRecent WritingsVita

Recent Writings -

*Speaking the Same Language: The Cooperative Effects of Labeling in the Prisoners' Dilemma

J. Keith Murnighan
(with Jeffrey Loewenstein and Chen-Bo Zhong)


Abstract

The long history of experimental research on the prisoners' dilemma (PD) has primarily used a methodology that eliminates cues to participants. Researchers, however, have interpreted participants' choices as cooperative or competitive. This research investigated whether including our interpretive labels of the game, the choices, and the outcomes would influence people's cooperative choices. The results of a large experiment indicate that labels led to significantly more cooperation than not labeling; labels such as trust and cooperate/defect augmented cooperation even more. A second experiment found that independent evaluations of the labels led to perceptions that were similar to individuals' choices in the first experiment. These results suggest that we might need to rethink the import of many of our previous findings and their applicability to everyday interactions

* For a complete version of this paper, please contact me via email keithm@kellogg.northwestern.edu

Back to Recent Writings