Contact Information J.L. Kellogg Graduate School of Management Marketing Department Leverone Hall, 4th Floor 2001 Sheridan Road Evanston, IL 60208 Phone: 312-505-9219 Fax: 847-491-2498 Email Mathew

Curriculum Vitae
(PDF 206 KB / 9 pages)

Research Papers:
Linguistic Framing Effects in Consumer Behavior: How "Happiness" Versus "Satisfaction" Frames Influence Judgments
(PDF 447 KB / 51 pages)

Top 10 or #10?: How Positional Inferences Influence the Effectiveness of Category Membership Claims
(PDF 345 KB / 50 pages)

When Low Bids Win: Non-Price Competition among Buyers in Secondary Markets
(PDF 309 KB / 40 pages)

Research Interests:
Framing Effects, Goals and Motivation, Consumer Perceptions of Value, Forecasting Biases

Advisors:
Dr. Bobby Calder (dissertation chair)
Dr. Miguel Brendl
Dr. Kent Grayson
Dr. Alexander Chernev

Mathew S. Isaac is a post-doctoral research fellow in Marketing at the Kellogg School of Management, Northwestern University, where he teaches the MBA course in Sales Force Management (MKTG 463). Mathew has focused primarily on two research streams: 1) identifying how consumers' perceptions of value are affected by message frames or consumer goals, and 2) understanding the psychological processes underlying consumer forecasts of future events. Prior to joining Kellogg, Mathew worked for five years as a management consultant for Bain & Company and ZS Associates, where he managed teams and led engagements for clients in media, healthcare, manufacturing, and private equity.