Contact Information Marketing Department 4th Floor, Leverone Hall 2001 Sheridan Road Evanston, IL 60208 Phone: 847-644-7511 Email Jiewen Hong

Curriculum Vitae
(PDF 41 KB / 7 pages)

Research Interests

Affect and consumer judgment and choice, Consumer self-regulation, Culture and persuasion

Dissertation Chair
Professor Angela Y. Lee

Committee Members
Prof. Nidhi Agrawal, Prof. Brian Sternthal, Prof. Galen Bodenhausen

Job Market Paper

"Choosing with Crying Smiles and Laughing Tears: The Dual Effects of Mixed Emotions on Variety Seeking". [Download] (PDF 178 KB / 53 pages)

Publications

Hong, Jiewen, and Angela Y. Lee (forthcoming), “Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit,” Journal of Consumer Research. [Download] (PDF 107 KB / 14 pages)

Hamilton, Ryan P., Jiewen Hong, and Alexander Chernev (2007), “Perceptual Focus Effects in Choice,” Journal of Consumer Research, 34 (August), 187-199. ( [Download] (PDF 88 KB / 13 pages)

Selected Working Papers

Hong, Jiewen, and Brian Sternthal, “The Effects of Information Presentation on Experts’ and Novices’ Judgment,” Revising for 2nd round review at the Journal of Marketing Research. [Request paper]

Wan, Wen, Jiewen Hong, and Brian Sternthal, “The Role of Regulatory Goals and Decision Goals in Influencing Brand Judgments,” Revising for 3rd round review at the Journal of Consumer Research (equal authorship). [Request paper]

Hamilton, Ryan P., Jiewen Hong, and Alexander Chernev, “Visual Restructuring in Individual Decision Making”. [Request paper]