Management of Technology: Competition and Strategy in Technology Markets
- This course develops approaches to analyzing strategies within technology
markets. It teaches students how to analyze commercial forces in hyper-competitive
markets -- i.e., where firm structure, product cycles and competitive environment
change rapidly. The course asks students to develop strategies which align
with these structural market forces. These issues are illustrated with general
readings and with cases from computing, electronics, on-line, biotechnology
and pharmaceuticals markets.
- The course strikes a balance between presenting a few general models of
market behavior and presenting a few key episodes of market behavior. It is
aimed at one of three types of students: (1) those who anticipate taking management
positions in technology-intensive firms where they must formulate strategy,
(2) those who anticipate investing in technology markets and must analyze
firm strategy, or (3) those who anticipate contracting with firms who do much
of their business in these types of markets.
- This class has several goals. First, it introduces you to useful concepts.
Students who take this class go off into the work force and use what they
learn here. Second, it gives you an opportunity to develop skills in analyzing
markets. Students who take this class practice solving simulations or actual
consulting problems. Third, it allows you to discuss interesting topics with
like-minded students. Students who take this class get to learn from the creativity
of their fellow students.
- To get handouts for class and go to other links, please go to the class
web site using blackboard.