Kelly Goldsmith, Ph.D. Assistant Professor of Marketing Richard M. Clewett Research Professorship Kellogg School of Management Northwestern University · Winner of the 2012 Sidney J. Levy Teaching Award for Excellence in Teaching · One of 5 nominees for the 2013 L.G. Lavengood Outstanding Professor of the Year Award		Dr. Goldsmith joined the marketing faculty at the Kellogg School of Management in 2009. Her research focuses on consumer decision making, specifically examining how consumers’ active goals and mindsets affect their choices. Prior to joining Kellogg, she obtained her Ph.D., M. Phil. and M.A. from Yale University. [ Email Prof. Goldsmith ] [@ProfGoldsmith on Twitter] [SSRN Page]
Select Research: (Click titles for papers / abstracts where available)
Brand Extensions and the Consumer Decision Environment (with Tom Meyvis and Ravi Dhar) Journal of Marketing Research.	Can Uncertainty Improve Promotions? (with On Amir) Journal of Marketing Research.		When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion (with Eunice Kim and Ravi Dhar) Journal of Marketing Research.
Reinforcement vs. Balance Responses in Sequential Choice (with Joel Huber and Cassie Mogilner) Marketing Letters.	Incentive Framing and Motivation: The Intuitive Appeal of Gains and the Actual Efficacy of Losses (with Ravi Dhar) Under 2^nd Round Review.		Seeing the ‘Greener’ Picture: How Construal Level Affects Preferences for Pro-Social versus Personal Benefits (with George Newman and Ravi Dhar) Revising for invited resubmission.
On the Consequences of Scarcity: When Limited Resources Promote Agentic Responses (with Caroline Roux and Andrea Bonezzi) Revising for invited resubmission.	Happiness in the Wild: Focusing on Happiness Makes People Happy (with David Gal, Lauren Cheatham and Raj Raghunathan) Under review.		When Violation Prompts Justification: Conflicting Goals and Reason Based Choices (with Ravi Dhar) SCP-SHETH Dissertation Award, honorable mention.
Why We Buy More: How Mindset and Choice Context Interact to Drive Purchases (with Jing Xu and Ravi Dhar) Levy and Weitz Competition Winner.	Understanding the Psychology of Scarcity: When Limited Resources Prompt Abstract Thinking (with Caroline Roux) Under review.		Giving Against the Odds: When Highlighting Tempting Alternatives Increases Willingness to Donate (with Jen Savary Danilowitz and Ravi Dhar)
Risk Attitudes as Self-Control (with On Amir and Orly Lobel)	The Cognitive Consequences of Evaluating Brand Extensions (with Ryan Hamilton)		When Virtue Begets Virtue: The Effect of Mindsets on Unrelated Choices (with Uzma Khan and Ravi Dhar)