Nils Wernerfelt joined the marketing department at the Kellogg School of Management in 2023. Professor Wernerfelt’s research interests include online marketing, digital platforms, and analytics. Recent work has considered the impacts of privacy regulation on advertising effectiveness, the returns to consumers and advertisers from digital platforms, and the effectiveness of digital advertising for social good causes.
Professor Wernerfelt holds a PhD in Economics from MIT and a BA in Mathematics from Harvard. Prior to joining Kellogg, he was a Director on the Economics and Policy Research team at Meta.