Marshall Solem
Marshall Solem

Adjunct Lecturer of Executive Education

Print Overview

Marshall Solem is a Principal at ZS Associates, a global consulting firm focused on sales and marketing. Marshall has held several leadership positions in the company including: head of ZS's global Sales Business Area; leader of ZS' Midwest region; and founder/leader of the company's Medical Products and Services industry vertical. In addition Marshall leads several key client relationships for the company. Marshall's client work has particular emphasis on changing sales models and how to retool go-to-market strategies and company capabilities to compete effectively in the rapidly changing market.

A recognized authority on sales management, Marshall has consulted with companies from the Fortune 50 to start ups, in industries spanning healthcare and life sciences, chemicals, consumer products, financial services, construction/building products, and utilities. He has worked with sales forces in the US, Canada, and several European and Latin American countries.

Marshall is the author of several published articles on sales and marketing issues and a featured speaker at industry conferences. Marshall co-authored and developed the SFE Navigator(tm) framework that has been used by over 500 companies to drive improved sales force effectiveness. He is currently working on the development of a broader commercial effectiveness framework.

Marshall holds an undergraduate business degree with distinction from the University of Wisconsin-Madison and an M.B.A. with distinction from the Kellogg School of Management at Northwestern University.

Print Vita
B.B.A, 1981, University of Wisconsin - Madison
M.B.A., 1984, Kellogg School of Management, Northwestern University

Academic Positions
Academic Director, Maximizing Sales Force Performance, Executive Education, Kellogg School of Management, Northwestern University, 2012-present
Adjunct Lecturer, Executive Education, Kellogg School of Management, Northwestern University, 2016-present

Other Professional Experience
Account Sales Representative, IBM, 1984-1990
Principal, ZS Associates, 1990-present

Print Research

Print Teaching
Executive Education
Maximizing Sales Force Performance

Put your sales force on the fast track to high-impact performance. Explore market-proven sales force management principles and how to apply them in practice through invigorating classroom discussion, peer interaction and world-class coaching from seasoned sales and marketing experts.

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