Bryony Reich
Bryony Reich

Assistant Professor of Strategy

Print Overview

Bryony Reich is an Assistant Professor in the Strategy department. Professor Reich's research interests are in microeconomic theory, networks, and political economy. Her work focuses on understanding how social networks and social structure influence economic outcomes and behavior. Current work examines the impact of social networks on the diffusion of new technologies and innovations. Prior to joining Kellogg, Professor Reich was a postdoctoral fellow in the Department of Economics at University College London and received her PhD in Economics from the University of Cambridge.


Print Vita
Bachelor of Sciences, 2006, Mathematics, University of Edinburgh
Bachelor of Sciences, 2007, Economics, University of Cambridge
Master of Philosophy, 2008, Economics, University of Cambridge
Ph.D, 2013, Economics, University of Cambridge

Academic Positions
Postdoctoral Fellow, University College London, 2012-2015
Assistant Professor of Strategy, Strategy, Kellogg School of Management, Northwestern University, 2016-present

Honors and Awards
Net Institute Summer Research Grant
Future Research Leaders Grant, UK Economic and Social Research Council, 2013-2015

Print Research
Research Interests

Print Teaching
Full-Time / Evening & Weekend MBA
Technology and Innovation Strategy (STRT-463-0)
This course was formerly known as MGMT 463
This course develops approaches to analyzing strategies within technology markets. It teaches students how to analyze commercial forces in hyper-competitive markets, where firm structure, product cycles and competitive environment change rapidly. The course asks students to develop strategies that align with these structural market forces. These issues are illustrated through general readings and with cases from computing, electronics, online, biotechnology and pharmaceuticals markets. The course strikes a balance between presenting a few general models of market behavior and presenting a few key episodes of market behavior. It is aimed at three types of students: those who anticipate taking management positions in technology-intensive firms where they must formulate strategy, those who anticipate investing in technology markets and must analyze firm strategy, and those who anticipate contracting with firms that do much of their business in these types of markets.