Print Overview

Kalyan Raman is a Professor of IMC in the Medill IMC department, Professor of Psychiatry and Behavioral Sciences in the Feinberg School of Medicine, Affiliated Professor of Marketing in the Kellogg School of Management at Northwestern University, Evanston, IL, and Visiting Scholar at the International Monetary Fund in Washington DC.  He attended graduate school at Purdue University, W. Lafayette, Indiana, obtained a Ph.D. in Management Science in 1985 from the University of Texas, Dallas, TX, and a Ph.D. in Electrical Engineering in 2012 from Wayne State University, Detroit, MI.  He holds a M.S. in Statistics and minors in Mathematics and Mathematical Economics.  He has published articles in Marketing Science, Management Science, Journal of Marketing Research, Journal of Interactive Marketing, Journal of Consumer Research, Marketing Letters, International Journal of Research in Marketing, Automatica, Optimal Control Applications & Methods, Applied Mathematics Letters, European Journal of Operational Research, Fluids and Barriers of the CNS, and other scholarly journals.  Kalyan was a finalist for the prestigious William F. O’Dell award in 2008 and in 1999.  He is a member of the editorial board of the International Journal of Research in Marketing, Production and Operations Management, an ad hoc reviewer for all the leading journals in Marketing such JMR, Management Science, Marketing Science, for technological journals such as Medical & Engineering Physics, IEEE Control Systems Magazine, and other leading academic journals.  Kalyan specializes in marketing mix optimization, optimal budgeting and allocation of the marketing communications mix, and resource allocation problems in marketing.  Multinational companies, major advertising agencies and their media planning affiliates are supporting his research.  Kalyan’s interdisciplinary expertise includes random signal processing and computational methods in electrical engineering and neuroscience.  Kalyan developed a nonlinear feedback controller to automatically regulate intracranial pressure, which is now being patented (U.S. Serial No. 61/276,672).  He is a Visiting Professor at the University of Munster, Humboldt University of Berlin, Free University of Berlin, University of Leipzig, University of Goettingen, and was a Visiting Professor at Catholic University of Leuven, Belgium in 2001.  Kalyan has taught in Loughborough University’s program in Singapore and in executive development MBA programs at Northwestern University and other leading business schools in Europe and the USA.  He has presented his research at national and international conferences in the United States, Germany, Austria, U.K., Netherlands, France, Belgium, Australia, India, and given invited talks at a number of leading universities all over Europe and the U.K., and at leading Fortune 100 companies in the U.S.A.  Prior to joining Northwestern University in Fall 2008, he worked at Loughborough University in the UK, the University of Michigan Flint, University of Florida, AT & T Bell Laboratories in Murray Hill, NJ, and Auburn University.

Print Vita
PhD, 2012, Electrical Engineering, Wayne State University, Detroit, MI, “Processing Random Signals in Neuroscience, Electrical Engineering and Operations Research”
PhD, 1985, Marketing Science, University of Texas at Dallas, “The Effects of Advertising and Promotions on Reference Prices: A Varying Parameters Approach.” The dissertation was co-chaired by Professor Frank M. Bass and Professor Ram C. Rao.
MS, 1980, Statistics, University of Madras, India

Academic Positions
Courtesy Professor of Marketing, Kellogg School of Management, Northwestern University, 2008-present
Professor (Tenured), Medill IMC, Northwestern University, 2008-present
Associate Faculty, Center for Study of Complex Systems, University of Michigan Ann Arbor, 2001-present
Professor of Pscyhiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern University
Visiting Scholar, International Monetary Fund, Washington DC
Professor (Tenured), Loughborough University, England, UK, 2004-2008
Professor (Tenured), School of Management, University of Michigan Flint, 2001-2004
Assistant Professor, University of Florida, 1988-1994
Assistant Professor, Auburn University, 1985-1987

Other Professional Experience
Member Of Technical Staff, AT&T Bell Laboratories, 1988-1988

Editorial Positions

Print Research
Research Interests
Research Expertise: Integrated Marketing Communications, Marketing Mix Optimization Issues, Resource Allocation, Probabilistic Models of Memory and Recall, Diffusion Models, Sales Force Compensation. Hydrodynamics of Cerebrospinal Fluid, Optimal Control of Intracranial Pressure, Nonlinear Feedback Regulator for Shunts, Non-Invasive Measurement of Intracranial Pressure, Dystonia and Movement Disorders, Clinical Risk Management in Hydrocephalus.

Methodological Expertise: Mathematical, Stochastic and Econometric modeling in marketing, with special expertise in dynamic optimization (deterministic and stochastic optimal control), Signal Processing (Neuroscience, Electrical Engineering, Econometric & Time-Series), Neurological Applications of Stochastic Differential Equations, Dynamic and Stochastic Modeling, Neurological Applications of Applied Control Theory (Nonlinear, Linear, Dynamic and Stochastic), Fuzzy Logic, Fuzzy Control and Neuro-Fuzzy Systems.

Print Teaching
Teaching Interests
Multivariate Statistics (MS), Stochastic Modeling (MS), Quantitative Dynamic Models in Business (MS, MBA & Doctoral), Marketing Research (MS, MBA & UG), New Product Development (MBA, Executive MBA & UG), Decision Theory (Executive MBA), Integrated Marketing Communications (MS), Consumer Behavior (UG). Executive MBA Teaching (Customer Focused New Product Development) in the Kellogg School of Management.