Yi Qian
Yi Qian

MARKETING
Visiting Associate Professor of Marketing and Kraft Research Professor

Print Overview

Yi Qian is a Visiting Associate Professor of Marketing and the Kraft Research Professor at the Kellogg School of Management, Northwestern University. Professor Qian's research interests shape around marketing strategies in the context of technology advancement and international trade. She applies this knowledge to propose successful business strategies to secure brand values and Intellectual Property Rights against counterfeits, and to suggest reasonable policies in adopting technology and absorbing foreign direct investments. Prior to joining the Kellogg School, she taught courses on Advanced Econometrics and International Trade and Investments at Harvard University. At the Kellogg School, Professor Qian will teach Marketing Research.



Areas of Expertise
Brands and Trademarks

Print Vita
Education
PhD, 2006, Economics, Harvard University
AM, 2001, Statistics, Graduate School of Arts and Sciences, Harvard University
AB, 2001, Economics, Harvard University, Advanced Standing, Magna Cum Laude, Phi Betta Kappa

Academic Positions
Faculty Affiliate, Northwestern University Searle Center, 2010-present
Faculty Research Fellow, NBER Programs on Productivity and on China, 2008-present
Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2006-present

Grants and Awards
Faculty Impact Award for MBA Teaching, Northwestern University Kellogg School of Management
Thomas Edison Innovation Fellowship, Center for the Protection of Intellectual Property, 2012-13
Northwestern University Scholar, 2011
Best Paper Award, Journal of Marketing Science Conference, 2009
Best Paper Award, Conference on China and Finance, 2008
Citation of Excellence , Emerald Management Reviews, 2008

Print Research
Research Interests
Intellectual property rights, technology advancement and adoptions, foreign direct investment in China, education,econometrics

Articles
Huang, Yasheng, Li Jin and Yi Qian. 2013. Does Ethnicity Pay? Evidence From Overseas Chinese Fdi In China. Review of Economics and Statistics. 95(3): 868–883.
Qian, Yi and Hui Xie. Forthcoming. Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches. Marketing Science.
Qian, Yi and Hui Xie. Forthcoming. Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases. Management Science.
Xie, Hui and Yi Qian. 2012. Measuring the Impact of Nonignorability in Panel Data with Non-monotone Nonresponse. Journal of Applied Econometrics. 27: 129-159.
Fan, Xiaojun, Yi Qian and Pei Huang. 2012. Factors Influencing Consumer Behaviour Towards Store Brand: A Meta-analysis. International Journal of Market Research. 54(3): 407-430.
Qian, Yi. Forthcoming. Counterfeiters: Foes or Friends? How Counterfeits Affect Sales by Product Quality Tier. Management Science.
Qian, Yi. Forthcoming. Brand Management and Strategies Against Counterfeits. Journal of Economics and Management Strategy.
Xie, Hui, Yi Qian and Leming Qu. 2011. A Semiparametric Approach for Analyzing Nonignorable Missing Data. Statistica Sinica. 21: 1881-1899.
Qian, Yi and Hui Xie. 2011. No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models. Marketing Science. 30: 717-736.
Chen, Hua Yun, Hui Xie and Yi Qian. 2011. Multiple Imputation for Missing Values through Conditional Semiparametric Odds Ratio Models. Biometrics. 67: 799-809.
Qu, Leming, Yi Qian and Hui Xie. 2009. Copula Density Estimation by Total Variation Penalized Likelihood. Communications in Statistics - Simulation and Computation. 38(9): 1891 — 1908.
Qian, Yi. 2008. Impacts of Entry by Counterfeiters. Quarterly Journal of Economics. 123(4)
Qian, Yi. 2007. Do National Patent Laws Stimulate Domestic Innovation In A Global Patenting Environment?- A Cross Country Analysis of Pharmaceutical Patent Protection, 1978-2002. Review of Economics and Statistics. 89(3): 436-453.
Qian, Yi, Qiang Gong and Yuxin Chen. Forthcoming. Untangling Searchable and Experiental Quality Responses to Counterfeits. Marketing Science.
Working Papers
Coughlan, AnneYi Qian and Vidya Kamate. 2014. Brand Value and Stock Markets: Evidence from Trademark Litigations.
Qian, Yi and Hui Xie. 2012. Latent IV in Firm-heterogeneous Responses to Counterfeits.
Qian, Yi and Hui Xie. 2012. More Effective Database Construction.
Qian, Yi and Chelsea Chen. 2012. Made in China or Made by China? - Explorations on What a Brand is Worth in Exporting?.
Qian, Yi and Hui Xie. 2012. Investigating the Dynamic Effects of Counterfeits.
Qian, Yi, Hui Xie, Tae Jung Yoon and Margaret Kyle. 2012. TRIPs and Pharmaceutical Availability.
Qian, Yi, Mayukh Dass and Joseph Derby. 2012. The Role of Information Presentation in Monetization of Intellectual Property through Auctions.
Qian, YiEric T Anderson and Duncan Simester. 2014. Multichannel Spillover Effects of a Retail Line Extension.
Qian, Yi, Chelsea Chen and Zuohao Hu. 2011. Made in China or Made by China? Explorations on What a Brand Is Worth in Exporting.
Qian, Yi and Hui Xie. 2011. Investigating the Dynamic Effects of Counterfeits with a Random Changepoint Simultaneous Equation Model.
Qian, Yi, Hui Xie and Basit Zafar. 2011. The Value of Role Models.
Qian, Yi. 2007. Pricing and Marketing Impacts of Entry by Counterfeiters and Imitators.
Khan, Zorina and Yi Qian. 2007. Legal Monopoly: Using Propensity Score to Analyze Patents and Antitrust Litigation.
Book Chapters
Qian, Yi. 2010. "Do Pharmaceutical Patents Encourage Global Innovation? Rethinking the Role of Patents as an Incentive for Innovation and Economic Development." edited by Alicia Loffler and Barbara Pawlikowski, Evanston, IL: Northwestern University.
Huang, Yasheng and Yi Qian. 2010. "Is Entrepreneurship Missing in Shanghai?." In International Differences in Entrepreneurship, edited by Joshua Lerner and Antoinette Schoar, National Bureau of Economic Research, University of Chicago Press.
Qian, Yi. 2009. "Are National Patent Laws the Blossoming Rains? Evidence from Domestic Innovation, Technology Transfers, and International Trade Post Patent Implementations from 1978-2002." In The Development Agenda: Global Intellectual Property and Developing Countries, edited by Neil Netanel., Oxford, UK: Oxford University Press.
Conference Proceedings
Fink, Carsten, Keith Maskus and Yi Qian. 2010. "The Economic Effects of Counterfeiting and Piracy: a Literature Review. Advisory Committee on Enforcement, World Intellectual Property Organization.".
Cases
Qian, Yi. 2008. Joyoung Soymilk Maker: Segmentation, Targeting, and Positioning. Case 5-108-008 (KEL386).

 
Print Teaching
Teaching Interests
Marketing research, new products and services, multivariate data analysis, applied econometrics
Full-Time / Part-Time MBA
Marketing Research (MKTG-450-0)
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.

Doctoral
Introduction to Applied Econometrics I (MKTG-476-0)
An introduction to applied econometrics for Kellogg graduate students interested in quantitative research.