Print Overview
Yuxin Chen is the Polks Bros. Professor in Retailing at the Kellogg School of Management at Northwestern University. He teaches Marketing Management.

His primary research areas include database marketing, Internet marketing, pricing, retailing, competitive strategies, structural empirical models, Bayesian econometric methods, and behavioral economics. His research has appeared in journals such as the Journal of Marketing Research, Management Science, Marketing Science and Quantitative Marketing and Economics. He received the Frank M. Bass Dissertation Paper Award for best marketing paper derived from a PhD thesis published in an INFORMS-sponsored journal and the 2001 John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science for his research on targeted marketing.

He currently serves on the editorial boards of the Journal of Marketing Research (Associate Editor), Management Science (Associate Editor), Marketing Science (Area Editor), and Quantitative Marketing and Economics (Associate Editor). He was also on the editorial board of the Journal of Marketing.

Professor Chen received his B.S. in Physics from Fudan University, a MSBA and a Ph.D. in Marketing from Washington University in St. Louis. He also studied in Computer Science department in the Graduate School of Zhejiang University.
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Print Vita
Education
PhD, 1999, Marketing, Washington University in St. Louis
MSBA, 1997, Marketing, Washington University in St. Louis
BS, 1992, Physics, Fudan University

Academic Positions
Professor / Polk Brothers Professor in Retailing, Marketing, Kellogg School of Management, Northwestern University, 2009-present
Visiting Professor, Marketing, Cheung Kong Graduate School of Business, 2008-2009
Harold MacDowell Faculty Fellow, Leonard N. Stern School of Business, New York University, 2007-2009
Associate Professor, Marketing, Leonard N. Stern School of Business, New York University, 2003-2009
Visiting Associate Professor, Marketing, Cheung Kong Graduate School of Business (Beijing, China), 2006-2007
Visiting Associate Professor, Marketing, Hong Kong University of Science and Technology, 2004-2004
Assistant Professor, Marketing, Leonard N. Stern School of Business, New York University, 1999-2003

Grants and Awards
Finalist INFORMS Society for Marketing Science Long Term Impact Award, INFORMS, 2011
Distinguished Faculty Speaker, Haring Symposium, Indiana University, 2010
Distinguished Service Award for Outstanding Service as an Associate Editor, Management Science, 2009 and 2010

Editorial Positions
Editorial Board, Journal of Marketing, 2006-2008
Associate Editor, Marketing Science
Associate Editor, Journal of Marketing Research
Associate Editor, Management Science
Associate Editor, Quantitative Marketing and Economics

 
Print Research
Research Interests
Competitive Strategies; Retailing, Pricing; Internet Marketing; Database Marketing; Advertising; Structural Empirical Models; Bayesian Econometric Methods; Behavioral Economics


 
Print Teaching
Teaching Interests
Marketing Management; Pricing; Database Marketing; Marketing Research; Branding and Integrated Marketing Communication