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On Amir is well known in the field for his insightful and “no-nonsense” approach to marketing.  He began his career at the Massachusetts Institute of Technology, studying under Dan Ariely (author of bestselling books, “Predictably Irrational” and “The Upside of Irrationality”).  What makes Amir unique among other scholars is his ability to effectively translate his research insights into practical tactics that marketers can implement now.  Based on his academic acumen and his straightforward, tell-it-like-it-is attitude, Amir has developed an international reputation for excellence in teaching. He has been actively recruited to teach the marketing core by top business schools, including Yale University and U.C.S.D., among others around the world. His high teaching ratings demonstrate that students appreciate Amir’s direct and engaging approach in the classroom. Many firms have also recognized Amir’s ability to provide a more nuanced understanding of marketing strategy. He regularly consults with companies regarding how to identify successful marketing strategies in different consumption contexts.
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Ph.D, 2003, Management Science, Marketing, The Sloan School of Management, Massachusetts Institute of Technology,
B.S., 1999, Computer Science, Israeli Open University

Academic Positions
Associate Professor of Marketing, Rady School of Management, University of California, San Diego, 2010-present
Visiting Professor of Marketing, Arison School of Management, IDC, Hertseliya, 2011-2012
Assistant Professor of Marketing, Rady School of Management, University of California, San Diego, 2005-2010
Assistant Professor of Marketing, School of Management, Yale University, 2003-2005

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Research Interests
Marketing strategy, Consumer behavior, Marketing management, Pricing, Judgment and decision making, Behavioral economics

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