Susan Perkins
Susan E. Perkins

Assistant Professor of Management & Organizations
International Business and Markets

Print Overview

Susan E. Perkins is an Assistant Professor of Management and Organizations at the Kellogg School of Management, Northwestern University. Professor Perkins' research interests relate to understanding the institutional variation that exists between nations and identifying potential risk factors inherent to multinational corporations. Her research focuses mainly on the international business implications of industry regulation, corporate governance and ownership structure, experiential learning and firm level non-market strategy. Prior to joining Kellogg, Professor Perkins taught International Business Management at the Stern School of Business, New York University. At Kellogg, Professor Perkins teaches International Business Strategy in Non-Market Environments (INTL 466) in the International Business & Markets Program.

Follow Professor Perkins on Twitter @StrategistaPhD

Areas of Expertise
Corporate Governance
Emerging Markets
International Business
Organizational Learning

Print Vita
PhD, 2006, Business Administration, Stern School of Business, New York University
MPhil, 2003, Management, Stern School of Business, New York University
MBA, 1995, International Business, Management, Stern School of Business, New York University
BBA, 1991, Marketing, School of Business, Howard University, Honors

Academic Positions
Assistant Professor of Management and Organizations, Kellogg School of Management, Northwestern University, 2006-present
Visiting Professor, Sloan School of Management, Massachusetts Institute of Technology, 2011-2013

Other Professional Experience
Manager and Senior Associate, A.T. Kearney Management Consulting, 1995-2000
Business Planning & Strategy Analyst, EDS (Electronic Data Systems) do Brazil, 1995-1995
Brand Manager, Frito Lay, 1994-1994
Brand Manager, Procter & Gamble, 1991-1993
Marketing Management, General Motors, 1989-1991

Grants and Awards
Northwestern University Public Voices OpEd Project Fellow, 2014-2015
Dr. Martin Luther King, Jr. Fellowship, Massachusetts Institute of Technology, 2011-2013

Editorial Positions
Ad-hoc Reviewer, Journal of International Business Studies, 2006-Present
Ad-hoc Reviewer, Management Science, 2008-Present
Ad-hoc Reviewer, Strategic Management Journal, 2006-Present
Ad-hoc Reviewer, Organization Science, 2007-Present
Ad-hoc reviewer, Journal of Economics & Management Strategy, 2008-2010

Print Research
Research Interests
Regulation, foreign direct investment, multinational enterprise strategy, cross-national comparative institutions, organizational learning, corporate ownership and governance

Perkins, Susan E. 2014. When Does Prior Experience Pay? Institutional Experience and the Case of the Multinational Corportation. Administrative Science Quarterly. 59(1): 145-181.
Perkins, Susan E, Randall Morck and Bernard Yeung. 2014. Innocents Abroad: The Hazards of International Joint Ventures with Pyramidal Group Firms. Global Strategy Journal. 4: 310-330.
Perkins, Susan E. 2014. Cross-National Variations in Industry Regulation: A Factor Analytic Approach with an Application to Telecommunications. Regulation and Governance. 8: 149-163.
Perkins, Susan E, Katherine W. Phillips and Nicholas A Pearce. 2013. Ethnic Diversity, Gender, and National Leaders. Journal of International Affairs. 67(1): 85-104.
Perkins, Susan E. 2005. Institutional Environment Relatedness and Foreign Investment Failures in the Brazilian Telecommunications Industry. Academy of Management Proceedings.: T1-T6.
Working Papers
Perkins, Susan E and Edward Zajac. 2014. Signal or Symbol? Interpreting Firms Strategic Response to Institutional Change in the Brazilian Stock Market.
Perkins, Susan E and Juan Alcacer. Non-Market Strategy as a Unique Source of Competitive Advantage: The Global Wireless Telecom Race.
Book Chapters
Perkins, Susan E and Ishva Minefee. Forthcoming. "Jeitinho Brasileiro: Adopting Nonmarket Strategies in Brazil." In Routledge Companion to Nonmarket Strategy, edited by M. Weaver, Oxford, UK and New York, NY.
Perkins, Susan E. "The Sao Paulo Stock Exchange Expansion Would Be a Good Move." January 6, 2015.
Pearce, Nicholas ASusan E Perkins and Katherine W. Phillips. "Women Presidents Outperform Their Male Counterparts in Complex Economies." Huffington Post, January 31, 2014.
Perkins, Susan E.. 2007. Citigroup’s Shareholder Tango in Brazil (A). Case 5-307-502(A) (KEL328).
Perkins, Susan E.. 2007. Citigroup’s Shareholder Tango in Brazil (B). Case 5-307-502(B) (KEL329).

Print Teaching
Teaching Interests
International Business Strategy in Non-Market Environments
Full-Time / Part-Time MBA
International Business Strategy Lab (IBS-Lab) (INTL-916-0)
The International Business Strategy Lab (IBS-Lab) provides students a unique opportunity to work with international companies on a one-to-one basis to solve a pressing strategic challenge in the global context. This ten-week experiential learning course blends traditional classroom learning with real-world problem solving and client service through a formal consulting engagement. Each teams of four (or 5 max) students will work directly with the client: 1) in their home country during a course trip over the Memorial day weekend (May 23rd – May 27th), 2) virtually on a biweekly basis using in-class technologies such as Skype, and 3) in the classroom on a biweekly basis to cultivate a client relationship and agreed upon consulting deliverables each group will develop for their client. Students will work independently to conduct research, analysis, and interviews to complete the deliverables on the client approved work plan. Registration by Application Only.

International Business Strategy in Non-Market Environments (MGMT-466-0)

This course counts toward the following majors: International Business, Management & Strategy, Social Enterprise.

Formerly INTL-466-0

International markets present unique opportunities and pitfalls for business growth and development. This course outlines fundamental differences among developed and developing countries, starting briefly with broad historical differences and moving on to specific issues such as the protection of property rights, corruption and the effects of political institutions. The role of international institutions such as the IMF and World Trade Organization also are discussed. The results from cutting-edge economic research are complemented by business examples to provide the international business manager with a broad, fact-based perspective on international markets today.