Mary Pearlman
Mary O'Brien Pearlman

MARKETING
Clinical Associate Professor of Marketing

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Mary O'Brien Pearlman is a Clinical Associate Professor of Marketing at Kellogg Graduate School of Management, Northwestern University.   She has been teaching in the Marketing Department at Kellogg since 1995.

Professor Pearlman teaches Advertising Strategy at the MBA level.  This second-year elective course focuses on the strategy and execution of advertising with a particular emphasis on the consumer insight behind the strategy and integrated execution that includes all aspects of communication (advertising media, packaging, promotions, PR, etc.).  In addition, Pearlman is a speaker for numerous Kellogg student events and counsels students regularly on career opportunities/decisions.

In addition to teaching at Kellogg, Mary also serves on numerous boards in the Chicago community, including the Chicago Child Care Society (past President), Northwestern University Women's Board (past President), Lincoln Park Zoo Women's Board and Rush University Medical Center Women's Board.

Prior to joining the Kellogg faculty, Pearlman worked approximately 10 years at Kraft Foods where she worked in marketing and strategy, and successfully managed businesses including Kraft Natural Cheese, Kraft Grated Parmesan Cheese and Philadelphia Brand Cream Cheese.  She also led the introduction of several new refrigerated products. 

Pearlman earned her MBA from Kellogg with a concentration in Marketing and Finance.

Mary lives in Wilmette (suburb of Chicago) with her husband and has three children. 



Areas of Expertise
Advertising
Brand Management
Consumer Products
Marketing Management
Marketing Research
Marketing Strategy/Planning/Policy

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Education
MBA, 1985, Finance, Marketing, Northwestern University
BS, 1980, Nursing, Ohio State University

Academic Positions
Clinical Associate Professor of Marketing and Director of Clinical Faculty Development, Kellogg School of Management, Northwestern University, 1994-present

Other Professional Experience
Brand Manager, Manager of Strategy, Kraft Foods Inc., 1985-1994
Registered Nurse, Prentice Operating Room, Northwestern Memorial Hospital, 1982-1984
Registered Nurse, Emergency Room, Children’s Memorial Hospital, 1980-1981

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Teaching Interests
Advertising strategy