John C. Parker
John C. Parker

Clinical Assistant Professor of Executive Education
Senior Program Director of Executive Education

Print Overview

John Parker is a Clinical Assistant Professor of Executive Education and Senior Academic Director at Kellogg, teaching Digital Marketing and other customer-related topics. He is currently leading a new initiative to develop and implement Kellogg ExecEd's digital distance learning strategy, beginning with a series to keep Kellogg alumni at the leading edge of marketing thinking through live Telepresence sessions with leading faculty. John also leads many of Kellogg’s relationships in Latin America.

Previously he was CMO for Zurich Insurance, where he designed and built a best-in-class marketing function in North America. John spent the early years of his career as a partner at McKinsey, where he was a co-leader of the insurance practice. He has an MS from the Sloan School of Management at MIT, and a BA in Economics Magna Cum Laude from Harvard.

Print Vita
MS, 1985, Management Science, Massachusetts Institute of Technology, Sloan School of Management
BA, 1980, Economics, Harvard College, Magna Cum Laude

Academic Positions
Clinical Assistant Professor of Executive Education, Executive Education, Kellogg School of Management, Northwestern University, 2014-present

Other Professional Experience
Principal, JCP Advisors, LLC, 2013-present
Chief Marketing Officer, Zurich Insurance Group, LTD., 2008-2012
Partner / Principal / Chicago Office Manager, Katzenbach Partners, LLC, 2003-2008
Executive Vice President, Business Development, Protocare, Inc., 2002-2003
President, Applied Home Telemedicine, LLC, 1998-2002
Principal, McKinsey & Company, Inc., 1992-1998
Associate, McKinsey & Company, Inc., 1985-1992

Print Research
Research Interests

Digital Marketing, Customer Satisfaction and Loyalty, Customer Lifetime Value

Parker, John C. and Theodore Anderson. 2017. Grupo Familia: Monetizing a Digital Marketing Campaign in Colombia. Case 5-317-501 (KE1030).

Print Teaching
Teaching Interests

Digital marketing, Problem Solving, Customer Satisfaction and Loyalty, Customer Economics, Customer Value Proposition Development

Executive Education
Advanced Marketing Management

For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy.

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Customer Insight Tools

Harness the power of customer insight to drive winning strategies and hard-wire the voice of the customer throughout your organization. This interactive program will equip you with the right blend of qualitative and quantitative tools to gain and sustain competitive advantage.

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