Antonio Moreno-Garcia
Antonio Moreno-Garcia

Associate Professor of Operations

Print Overview

web statisticsAntonio (Toni) Moreno-Garcia joined the faculty of the Kellogg School of Management in 2011 as an Assistant Professor of Managerial Economics and Decision Sciences. He received his PhD in Operations and Information Management from The Wharton School of the University of Pennsylvania. His research focus is on empirical operations management. He has studied flexibility in manufacturing and service contexts, and its implications for pricing strategis. He is currently studying the effect of new technologies on supply chain strategies. On that front, he is exploring topics such as service procurement through online service marketplaces, the operations of peer-to-peer markets, and the interaction between online and brick-and-mortar channels in retail.

Areas of Expertise
Pricing and Price Perception
Service Management
Supply Chain Design and Management

Print Vita
PhD, 2012, Operations and Information Management, The Wharton School, University of Pennsylvania
M.A., 2010, Statistics, The Wharton School, University of Pennsylvania
M.Sc., 2003, Industrial Engineering, Technical University of Catalonia
M.Sc., 2003, Electrical Engineering, Technical University of Catalonia
B.Sc., 1999, Electrical Engineering, Technical University of Catalonia

Academic Positions
Assistant Professor of Managerial Economics, Kellogg School of Management, Northwestern University, 2011-present
Donald P. Jacobs Scholar/Assistant Professor, Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University, 2011-2012

Other Professional Experience
Business Development Manager, Barcelona Supercomputing Center, 2005-2007
Project Manager, Barcelona City Council, 2001-2005
IT Engineer, Amena, 1998-2000

Honors and Awards
Manufacturing and Service Operations Management Meritorious Service Award, Manufacturing and Service Operations Management
Management Science Meritorious Service Award, Management Science
Winner of the POMS Applied Research Challenge, Production and Operations Management Society (POMS)
Winner of the Overall Best Paper Award in the Workshop of Information Systems and Economics, WISE (Workshop of Information Systems and Economics) (

Editorial Positions
Ad-hoc Reviewer, Information Systems Research
Ad-hoc Reviewer, Management Science
Ad-hoc Reviewer, Operations Research
Ad-hoc Reviewer, Manufacturing & Service Operations Management
Ad-hoc Reviewer, Production and Operations Management
Ad-hoc Reviewer, Journal of Retailing
Ad-hoc Reviewer, MIT Sloan Management Review
Ad-hoc Reviewer, California Management Review
Ad-hoc Reviewer, Communications of the ACM
Ad-hoc Reviewer, International Journal of eCommerce
Ad-hoc Reviewer, MSOM Conference and SIGS

Print Research
Research Interests
Empirical operations management, pricing, supply chain management, service marketplaces, empirical industrial organization, retail operations, business analytics

Gallino, Santiago and Antonio Moreno-Garcia. 2014. Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information. Management Science.
Moreno-Garcia, Antonio and Christian Terwiesch. 2014. Doing Business with Strangers: Reputation in Online Service Marketplaces. Information Systems Research.
Bell, David, Santiago Gallino and Antonio Moreno-Garcia. 2014. How to Win in an Omnichannel World. MIT Sloan Management Review. 56(1)
Moreno-Garcia, Antonio and Christian Terwiesch. 2015. Pricing and Production Flexibility: An Empirical Study of the U.S. Automotive Industry. Manufacturing & Service Operations Management (M&SOM). 17(4)
Moreno-Garcia, Antonio and Christian Terwiesch. Forthcoming. The Effects of Product Line Breadth: Evidence from the U.S. Automotive Industry. Marketing Science.
Gallino, Santiago, Antonio Moreno-Garcia and Yannis Stamatopoulos. Forthcoming. Channel Integration, Sales Dispersion, and Inventory Management. Management Science.
Working Papers
Bell, David, Santiago Gallino and Antonio Moreno-Garcia. 2015. Offline Showrooms and Customer Migration in Omni-Channel Retail.
Bassamboo, AchalAntonio Moreno-Garcia and Yannis Stamatopoulos. 2015. Optimal Replenishment in Vendor Managed Inventory Systems Using Point-of-Sales Data.
Gurvich, ItaiMartin Lariviere and Antonio Moreno-Garcia. 2015. Operations in the on-demand economy: Staffing services with self-scheduling capacity.
Cui, Ruomeng, Santiago Gallino, Antonio Moreno-Garcia and Dennis Zhang. 2015. The Operational Value of Social Media Information.
Gallino, Santiago and Antonio Moreno-Garcia. 2015. The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment.
Bassamboo, Achal, Ruomeng Cui and Antonio Moreno-Garcia. 2015. The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets.
Li, Jun, Antonio Moreno-Garcia and Dennis Zhang. 2015. Agent Behavior in the Sharing Economy: Evidence from Airbnb.
Gallino, Santiago and Antonio Moreno-Garcia. 2016. Growth Strategies for an Online Retailer (with Santiago Gallino).
Gallino, Santiago and Antonio Moreno-Garcia. 2014. Evaluating an Omnichannel Intervention in Retail.
Gurvich, ItaiMartin Lariviere and Antonio Moreno-Garcia. 2014. Managing Independent Agents at Maison Service Providers.

Print Teaching
Teaching Interests
Operations management
Full-Time / Evening & Weekend MBA
Operations Management (OPNS-430-0)
1Ys: This course is typically waived through the admissions process or the equivalent course Operations Management (Turbo) (OPNS-438A) was completed during the Summer term. MMMs: This course is equivalent to the MMM core course Designing and Managing Business Processes (OPNS-440) Operations management is the management of business processes--that is, the management of the recurring activities of a firm. This course aims to familiarize students with the problems and issues confronting operations managers, and to provide the language, concepts, insights and tools to deal with these issues to gain competitive advantage through operations. We examine how different business strategies require different business processes and how different operational capabilities allow and support different strategies to gain competitive advantage. A process view of operations is used to analyze different key operational dimensions such as capacity management, cycle time management, supply chain and logistics management, and quality management. Finally, we connect to recent developments such as lean or world-class manufacturing, just-in-time operations, time-based competition and business re-engineering.

Emerging Areas in Operations Managements (OPNS-525-0)
In this PhD-level seminar course, we will cover topics related to the most recent developments in academic research and industry on energy markets, energy policy and environmental sustainability. We will explore new research ideas on the interface of environmental and energy economics, policy and operations management. The emphasis is to establish a basis for the students to identify the current operational and economical challenges of businesses related to energy and environmental sustainability, and to understand how OM researchers can contribute to the solution of the problems arising in these areas. To take this course, it is essential to have some level mathematical/statistical maturity and willingness to read a broad range of materials. There are no required texts for the course. Below is a list of the papers, book chapters, and other articles we will discuss in the course.