Antonio Moreno-Garcia
Antonio Moreno-Garcia

Assistant Professor of Managerial Economics & Decision Sciences

Print Overview

web statistics Antonio (Toni) Moreno-Garcia joined the faculty of the Kellogg School of Management in 2011 as an Assistant Professor of Managerial Economics and Decision Sciences. He received his PhD in Operations and Information Management from The Wharton School of the University of Pennsylvania. His research focus is on empirical operations management. He has studied flexibility in manufacturing and service contexts, and its implications for pricing strategies. He is currently studying the effect of new technologies on supply chain strategies. On that front, he is exploring topics such as service procurement through online service marketplaces, the operations of peer-to-peer markets, and the interaction between online and brick-and-mortar channels in retail.

Areas of Expertise
Pricing and Price Perception
Service Management
Supply Chain Design and Management

Print Vita
PhD, 2012, Operations and Information Management, The Wharton School, University of Pennsylvania
M.A., 2010, Statistics, The Wharton School, University of Pennsylvania
M.Sc., 2003, Industrial Engineering, Technical University of Catalonia
M.Sc., 2003, Electrical Engineering, Technical University of Catalonia
B.Sc., 1999, Electrical Engineering, Technical University of Catalonia

Academic Positions
Assistant Professor of Managerial Economics, Kellogg School of Management, Northwestern University, 2011-present
Donald P. Jacobs Scholar/Assistant Professor, Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University, 2011-2012

Grants and Awards
POMS Applied Research Challenge, Production and Operations Management Society (POMS)
Winner of the Overall Best Paper Award in the Workshop of Information Systems and Economics, WISE (Workshop of Information Systems and Economics) (

Editorial Positions
Ad-hoc Reviewer, Information Systems Research
Ad-hoc Reviewer, Management Science
Ad-hoc Reviewer, Operations Research
Ad-hoc Reviewer, Manufacturing & Service Operations Management
Ad-hoc Reviewer, Production and Operations Management
Ad-hoc Reviewer, Journal of Retailing
Ad-hoc Reviewer, MIT Sloan Management Review
Ad-hoc Reviewer, California Management Review
Ad-hoc Reviewer, Communications of the ACM
Ad-hoc Reviewer, International Journal of eCommerce
Ad-hoc Reviewer, MSOM Conference and SIGS

Print Research
Research Interests
Empirical operations management, pricing, supply chain management, service marketplaces, empirical industrial organization, retail operations, business analytics

Gallino, Santiago and Antonio Moreno-Garcia. 2014. Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information. Management Science.
Moreno-Garcia, Antonio and Christian Terwiesch. 2014. Doing Business with Strangers: Reputation in Online Service Marketplaces. Information Systems Research.
Bell, David, Santiago Gallino and Antonio Moreno-Garcia. 2014. How to Win in an Omnichannel World. MIT Sloan Management Review. 56(1)
Moreno-Garcia, Antonio and Christian Terwiesch. Forthcoming. Pricing and Production Flexibility: An Empirical Study of the U.S. Automotive Industry. Manufacturing & Service Operations Management (M&SOM) .
Working Papers
Moreno-Garcia, Antonio and Christian Terwiesch. 2013. The Effects of Product Line Breadth: Evidence from the U.S. Automotive Industry.
Gurvich, ItaiMartin Lariviere and Antonio Moreno-Garcia. Staffing Service Systems when Capacity Has a Mind of its Own.
Bell, David, Santiago Gallino and Antonio Moreno-Garcia. 2013. Inventory Showrooms and Customer Migration in Omni-channel Retail: The Effect of Product Information.
Gallino, Santiago, Antonio Moreno-Garcia and Yannis Stamatopoulos. 2014. Channel Integration, Sales Dispersion, and Inventory Management.
Bassamboo, AchalAntonio Moreno-Garcia and Yannis Stamatopoulos. Optimal Replenishment in Vendor Managed Inventory Systems Using Point-of-Sales Data.
Cui, R., Santiago Gallino, Antonio Moreno-Garcia and Dennis Zhang. The Operational Value of Social Media Information.

Print Teaching
Teaching Interests
Operations management
Full-Time / Part-Time MBA
Operations Management (OPNS-430-0)
Operations management is the management of business processes--that is, the management of the recurring activities of a firm. This course aims to familiarize students with the problems and issues confronting operations managers, and to provide the language, concepts, insights and tools to deal with these issues to gain competitive advantage through operations. We examine how different business strategies require different business processes and how different operational capabilities allow and support different strategies to gain competitive advantage. A process view of operations is used to analyze different key operational dimensions such as capacity management, cycle time management, supply chain and logistics management, and quality management. Finally, we connect to recent developments such as lean or world-class manufacturing, just-in-time operations, time-based competition and business re-engineering.

Operations Management (Turbo) (OPNS-438-A)
This accelerated course serves as an introduction to Operations Management. The course approaches the discipline from the perspective of the general manager, rather than from that of the operations specialist. The coverage is very selective: Students concentrate on a small list of powerful themes that have emerged recently as the central building blocks of world-class operations. The course also presents a sample of operations management tools and techniques that have proved extremely useful through the years. The topics discussed are equally relevant in the manufacturing and service sectors.

Emerging Areas in Operations Management (OPNS-525-0)
This course will cover topics chosen from the areas of healthcare management, sustainability, and social responsibility. The emphasis will be on the recent contributions operations management researchers have made and can make in the near future on practical problems arising in these areas.