Brad Morehead
Brad Morehead

Adjunct Lecturer of Innovation & Entrepreneurship

Print Overview

Brad Morehead is CEO of LiveWatch Security, the parent company of SafeMart and Able Security. As one of the fastest growing home security companies in the country, LiveWatch Security is revolutionizing the home security industry with its unique Plug & Protect™ security system that uses an internet-based delivery model. LiveWatch Security provides home security systems and commercial security solutions throughout the country through its subsidiaries ( and Able Security). LiveWatch Security’s team members have the highest fire certification (NICET IV) and history in the security industry back to 1975 including tens of thousands of delighted customers.

Brad was also appointed as a Lecturer of Finance at the Kellogg School of Management at Northwestern University to teach KIEI-967, The Entrepreneurial Experience.

Prior to LiveWatch Security, Brad was CFO of Feldco Factory Direct, a fast-growing, entrepreneurial company that is the Midwest’s leading home renewal company and winner of the BBB Torch Award and two-time National Window & Door Company of the Year. Before joining Feldco, Brad worked in private equity with Friedman Fleischer & Lowe LLC (“FFL”), a San Francisco-based, middle-market, private equity firm and investment banking with Goldman Sachs (New York) and Donaldson, Lufkin & Jenrette (Chicago).

Print Vita
Master of Business Administration, 2005, MORS and Entrepreneurship, Kellogg School of Management , Northwestern University, Highest Distinction
Bachelor of Science in Business Administration, 1998, Finance , Indiana University, Highest Distinction

Other Professional Experience
Chief Executive Officer, LiveWatch, 2010-present
Board Member, Amyntas Capital, 2010-present
Chief Financial Officer, Feldco Factory Direct, 2004-2010
Associate, Friedman, Fleischer & Lowe, 2000-2003
Financial Analyst, Goldman, Sachs & Co., 1998-2000

Print Research

Print Teaching
Full-Time / Evening & Weekend MBA
Launching and Leading Startups (KIEI-967-0)

Launching and Leading Startups is a new survey course that examines some of the biggest and most challenging topics that entrepreneurs grapple with and must get right for their startups to succeed. The course has been designed to appeal not just to entrepreneurs who want to start or buy their own business, but also to entrepreneurially-minded students who seek to work within an early stage startup or work as an “intrepreneur” inside a larger firm. It is a case-driven course that examines solutions to the following five areas that trip up early stage startups: 1) Determining and Mitigating Risks: What assumptions, if you’re wrong, could kill your new venture? 2) Product-Market Fit: Startup ventures often fail because they build a solution to a problem that doesn’t exist, or they fail to build a solution that actually solves a real problem. 3) Go-to-Market Considerations: One of the biggest challenges entrepreneurs face is getting their product/service in the end user’s hands in an economical and scalable way. 4) Startup Funding: How do various investors, including seed and venture capitalists value startups and how can you effectively pitch to them? Second, what are different ways you can structure the financing of your startup? 5) Being the CEO: We will examine the key traits and behaviors that successful entrepreneurial CEOs share. Second, we will examine people and culture, because, as an entrepreneurial leader, you are the Chief People and Culture Officers of your startup.

Launching and Leading Startups contains both individual and team-based exercises and field work. After each case, startup entrepreneurs and domain area experts will also come into the class, offering their real-world perspectives on the topic of focus. Grading will be based on the performance on three case write-ups, a simulation and overall class participation (which is critical given that this is a case-driven class).