John Miniati

Adjunct Lecturer of Innovation & Entrepreneurship

Print Overview

John co-developed ENTR 930, Product Management for Technology Products with Professor Mohan Sawhney, which he has helped teach since its launch in January 2012. He will teach a new section of the course in Fall 2013. John developed and manages the popular 10-week experiential learning project, Product Management In Practice (PMIP), an integral part of the course. The PMIP project has student teams working with executives and product teams weekly, to jointly define, execute and present projects that help solve real-world problems. PMIP sponsor companies have included Amazon Kindle,, Microsoft Xbox and Intel Autonomous Driving – as well as startups such as, kPoint, Misfit Wearables and note(d). John co-authored the Motorola Droid 2 Case: Usability vs. Time-to-Market, a popular case in which students role-play cross-functional product team dynamics, as a live in-class case.

John is Principal Consultant for, a boutique technology management and innovation consultancy. He has over 20 years experience bringing to market dozens of technology products working in Silicon Valley, Europe, Israel and Chicago. John’s consulting experience spans K-12 education technology, mobile, mid-market software clients and large tech clients such as HP and Symantec. He is working with a group of teachers and students to design, prototype and test an original PreK-8 tablet-centric learning product, based on his volunteer work helping a Chicago Public School integrate iPads into the classroom.

Prior to, John was VP of Analytics for Incisent Technologies, a leading provider of SaaS analytics insights for a $300 billion retail industry. He also worked as VP of Marketing Services for comScore, a leading digitial market research firm, where he led a custom market research consulting team. John’s experience includes Director of Product Management for mobile internet pioneer OmniSky Wireless (acquired by Earthlink), Director of Marketing for Sarvega, an early SOA infrastructure firm (acquired by Intel) and Sr. Product Manager of eCommerce for Disney Interactive. John began his career as an engineer with Hewlett-Packard, where he was granted an HP Fellowship to Northwestern’s MMM Program. Afterward, he returned to HP as a Sr. New Product Manager, where he was the driving force behind “Racks Express”, a highly successful enterprise server solution innovation.

John holds a Master of Business Management degree from the Kellogg School of Management, a Master’s degree in Engineering from Northwestern and a Bachelor’s in Engineering from Cornell.

Awards and accomplishments:

  • Patents: #7,277,923 & #7,277,927. To enable sharing data between the internet and handhelds.
  • Computerworld’s 2003 Innovative Technology Award (w/ team: Sarvega, now Intel SOA Routers)
  • Editor's Choice Award - PC Magazine, 2001 (w/ team: OmniSky Wireless, a pioneer of mobile internet)
Print Vita
MBA, Kellogg School of Management, Northwestern University
MEM, McCormick School of Engineering, Northwestern University
BS, Operations Research and Industrial Engineering, Cornell University

Other Professional Experience
Vice President, Marketing Solutions , comScore, Inc.
Senior Product Manager, e-Commerce , Disney Interactive Group
Director, Product Manager , EarthLink
Various Positions of Increasing Authority , Hewlett-Packard
Vice President Analytics , INCISENT Technologies
Director, Product Marketing , Intel SOA Products

Print Research

Print Teaching
Full-Time / Part-Time MBA
Product Management for Technology Companies (KIEI-932-0)

Formerly ENTR-930-0

Product Management for Technology Companies provides the frameworks, theory, tools and hands-on experience to prepare students to hit the ground running in technology companies. With a holistic and entrepreneurial perspective of product management, we provide insight into the nine major aspects of product management (including opportunity analysis, customer discovery & requirements, product launch & marketing, leading cross-functional teams, product planning and more). This comprehensive approach prepares students for product management and co-founder roles – as well as related roles such as product marketing, product planning & strategy, business development, and similar.

Students will gain hands-on experience via an industry-sponsored project and targeted cases—including several cases developed specifically for this course. The industry project allows students to customize your learning from the course. The projects are real, with executive sponsorship and dedicated resources lined up prior to the start of the first lecture. Alternatively, students may propose your own projects. Sponsors include startups such as kPoint, and Misfit Wearables; as well as leading tech firms such as Amazon, Intel and