Greg Merkley
Greg Merkley

Lecturer of Global Initiatives in Management

Print Overview

Greg Merkley works for the Kellogg School of Management as an associate director of case publishing. In that role he collaborates with Kellogg faculty to develop and publish case studies that are used in courses at Kellogg and other business schools around the world.

A 1984 graduate of Kellogg, Greg previously was part of the leadership team at Verio, a Japanese-owned provider of web hosting services, where he was responsible for the commercial relationship between the company and its parent company and largest strategic partner and customer, NTT Communications.

Greg also spent nearly a decade at United Airlines and Galileo International building their online travel business in the Asia-Pacific region. The following decade was spent in a startup that built online travel publications and a discount hotel website.

Greg has lived in Japan and worked extensively throughout the Asia-Pacific region. He earned a B.A. in Japanese at University of California, Los Angeles.

Print Vita
MBA, 1984, Marketing and Strategy, Kellogg School of Management, Northwestern University
BA, 1982, Japanese, University of California, Los Angeles

Academic Positions
Adjunct Professor, College of Business, Concordia University Chicago-present

Other Professional Experience
Associate, Booz Allen & Hamilton
General Manager Asia/Pacific, Galileo International
President, TT&M Ltd.
Vice President Product Management, TravelCLICK, Inc.
Vice President, Verio, Inc.
Principal, TT&M Consulting
Manager of Case Writing, Kellogg School of Management, Northwestern University

Print Research
Zettelmeyer, Florian and Greg Merkley. 2015. CDK Digital Marketing: Addressing Channel Conflict with Data Analytics. Case 5-314-504 (KEL894).
Lee, Angela Y.Greg Merkley and Bob Bailey. 2015. Wrigley’s Eclipse Gum: Managing Brand Adolescence. Case 5-414-752 (KEL885).

Print Teaching
Full-Time / Part-Time MBA
Global Initiatives in Management (GIM) (INTL-473-0)
All FT GIM classes will hold a final, mandatory class session on Wednesday, April 6th from 9:00 AM - 12:00 PM

Global Initiatives in Management (GIM) is an international experiential learning course designed to provide students with an introduction to the unique business opportunities, management practices and market dynamics of a specific region or global industry. The course combines in-class lectures, reading discussions and case studies during the winter quarter with ten days of international field research over spring break. Immersed in the culture and language of their host countries, students will have the opportunity to meet with local business and government leaders, conduct interviews and collect data for their group research projects, and experience some of the unique social and cultural facets of the region. Final presentations and written research reports are due in spring quarter after completion of the overseas portion of the class. Each class section is taught by a faculty member with deep knowledge of the region or industry and supported by an advisor from the Kellogg staff who assists students in planning the field experience. Students are financially responsible for their travel costs, and financial aid is available to those who qualify.

Marketing Management (MKTG-430-0)
This course is equivalent to the MMM core course MMM Marketing Management (MKTG-440) This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.