Greg Merkley
Greg Merkley

Lecturer of Global Initiatives in Management

Print Overview

Greg Merkley works for the Kellogg School of Management as an associate director of case publishing. In that role he collaborates with Kellogg faculty to develop and publish case studies that are used in courses at Kellogg and other business schools around the world.

A 1984 graduate of Kellogg, Greg previously was part of the leadership team at Verio, a Japanese-owned provider of web hosting services, where he was responsible for the commercial relationship between the company and its parent company and largest strategic partner and customer, NTT Communications.

Greg also spent nearly a decade at United Airlines and Galileo International building their online travel business in the Asia-Pacific region. The following decade was spent in a startup that built online travel publications and a discount hotel website.

Greg has lived in Japan and worked extensively throughout the Asia-Pacific region. He earned a B.A. in Japanese at University of California, Los Angeles.

Print Vita
MBA, 1984, Marketing and Strategy, Kellogg School of Management, Northwestern University
BA, 1982, Japanese, University of California, Los Angeles

Academic Positions
Adjunct Professor, College of Business, Concordia University Chicago-present

Other Professional Experience
Associate, Booz Allen & Hamilton
General Manager Asia/Pacific, Galileo International
President, TT&M Ltd.
Vice President Product Management, TravelCLICK, Inc.
Vice President, Verio, Inc.
Principal, TT&M Consulting
Manager of Case Writing, Kellogg School of Management, Northwestern University

Print Research
Zettelmeyer, Florian and Greg Merkley. 2015. CDK Digital Marketing: Addressing Channel Conflict with Data Analytics. Case 5-314-504 (KEL894).
Lee, Angela Y.Greg Merkley and Bob Bailey. 2015. Wrigley’s Eclipse Gum: Managing Brand Adolescence. Case 5-414-752 (KEL885).

Print Teaching
Full-Time / Part-Time MBA
Global Initiatives in Management (GIM) (INTL-473-0)
This course offers students an opportunity to learn about non-U.S. business environments within an innovative and flexible framework that combines traditional classroom-based learning with structured in-country field research. From its inception in 1989 as one class of 34 students covering the Soviet Union, the program has grown to become a cornerstone of the Kellogg experience for many students. The school currently sponsors 13 GIM courses composed of approximately 400 students traveling to 15 countries. Evanston full-time students gain admission to GIM classes through the bidding process in the fall quarter. Classroom instruction is held during the winter quarter, followed by two weeks of field research abroad and seminar presentations of written student reports during the spring quarter. (TMP and EMP GIM classes sometimes follow different schedules.) GIM courses are organized by student leaders under the guidance of a faculty adviser. If you would like to become a GIM student leader, please contact the IBMP office for more information.

Global Initiatives in Management (GIM) (INTL-473-5)

Marketing Management (MKTG-430-0)
This course is equivalent to the MMM core course MMM Marketing Management (MKTG-440) This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.