Kevin Thomas McTigue

MARKETING
Adjunct Lecturer of Marketing

Print Overview
Kevin McTigue is a Lecturer of Marketing at Northwestern University’s Kellogg School of Management teaching the core marketing management course to MBA students. A graduate of Kellogg, Kevin spent the first 10 years of his career in advertising. Working for agencies like JWT and BBDO, he developed award winning campaigns for multiple clients including Nestle, Unilever, and Wrigley. Moving to the client side, Kevin has spent the last six years at Hillshire Brands (formerly Sara Lee) managing brands including Jimmy Dean, Ball Park, and currently Hillshire Farm.
Print Vita
Education
MBA, 2005, Marketing, Business Strategy, Kellogg School of Management, Northwestern University
Bachelor of Science, 1996, Miami University

Academic Positions
Adjunct Professor of Marketing, Marketing Strategy, Advertising, Keller Graduate School of Management, Devry University, 2011-present

Other Professional Experience
Director of Marketing, Sara Lee/Hillshire Brands, 2007-present
Account Supervisor, BBDO, 2005-2007
Account Supervisor, J. Walter Thompson, 2002-2005
Senior Account Executive, Marchfirst, 2000-2005
Account Supervisor, Austin Knight Advertising, 1997-2000
Assistant Product Manager, Abercrombie and Fitch, 1996-1997

 
Print Research

 
Print Teaching
Full-Time / Part-Time MBA
Marketing Management (MKTG-430-0)

This course counts toward the following majors: Marketing, Marketing Management

This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.