Cheryl E. Mayberry McKissack
Cheryl E. Mayberry McKissack

FINANCE; INNOVATION & ENTREPRENEURSHIP
Adjunct Lecturer of Innovation & Entrepreneurship

Print Overview

Cheryl Mayberry McKissack is a Lecturer of Entrepreneurship at the Kellogg School of Management.  She teaches the Entrepeneurial Selling (ENTRE-902) classes.  Ms. Mayberry-McKissack is the founder, President and CEO of Nia Enterprises, LLC - a Chicago-based research and marketing services firm founded in January 2000. Nia Enterprises, LLC provides opt-in, permission-based marketing data solutions for the growing and specialized area of ethnic markets. As a result of its activities, the company provides the largest Multi-Cultural Consumer Advisory Panel. This opt-in, permission-based panel offers companies a direct link into the buying habits and consumer preferences of the rapidly growing U.S. ethnic population.

Mayberry McKissack is well recognized as an entrepreneur and has been featured in articles of several publications including: BusinessWeek.com, Fortune.com, Crain’s, Ebony, Black Enterprises, Today’s Chicago Women, Chicago Tribune and the Chicago Sun-Times. Ms. Mayberry McKissack recently co-edited The Nia Guide series of books for Black Women including: Achieving Career Success on Your Terms, Balancing Work & Life and Choosing Health and Wellness (Agate Publishing).

Prior to founding Nia Enterprises, Ms. Mayberry McKissack enjoyed a successful 23-year corporate career in technology, which included serving as the Worldwide Senior Vice President and General Manager Open Port Technology. She was also Vice President for the Americas and a founding member of the Network Systems Division for 3Com (formerly U.S. Robotics). Ms. Mayberry McKissack started her technology career with the IBM Corporation where she enjoyed a 14-year career in sales, marketing and management positions. In 2005, Ms. Mayberry McKissack was named an Associate Adjunct Professor of Entrepreneurship at the Kellogg School of Business, Northwestern University.

Ms. Mayberry McKissack, a native of Seattle, Washington, received her B.S. from Seattle University the four-year program in two-and-one-half years and her MBA from Northwestern's J.L. Kellogg School of Management. Ms. Mayberry McKissack serves on the Board of Directors of The PrivateBanCorp (NASDAQ: PVTB), and as a Director of the Deluxe Corporation (NYSE: DLX) where she serves as the chair of the Corporate Governance Committees for both companies. She is also a Board member and education sponsor for Chicago's LINK Unlimited organization, Board member for the University of Chicago Hospital, Board member of the Gaylord and Dorothy Donnelley Foundation, Board member of the Chicago Library Foundation, Board member of the Shedd Aquarium, advisory member of the Corporate Board Diversity Council, member of Outstanding Directors Advisory Board and a member of the Economic Club of Chicago.

Ms. Mayberry McKissack has received several acknowledgements for her leadership endeavors including recognition as one of 2005 Business leaders of Color, one the (2006) 25 Influential Black Women in Business by the Network Journal Magazine and the 2006 Leader Entrepreneurship award from the YWCA Metropolitan Chicago. In 2007, she recently received the Kellogg Alumni “Rising Entrepreneur of the Year” award, was recognized as a 2008 “History Maker” and received the 2009 Anti-Defamation League (ADL) Women of Achievement award.

Ms. Mayberry McKissack resides in Chicago with her husband Eric and her e-mail address is cmayberry@niaenterprises.com.



Areas of Expertise
Minority Business Issues
Women in Management
Print Vita
 
Print Research
Cases
Mayberry McKissack, Cheryl E and Tracey Robinson-English. 2010. Entrepreneurial Sales Strategies: Namasté Laboratories Pursues New Markets for Hair Care Products. Case 5-310-505 (KEL529).
Mayberry McKissack, Cheryl E, Ava Thompson Greenwell and Tracey Robinson-English. 2008. From Banker to Baker: Enjoy Life Foods. Case 5-208-250 (KEL391).

 
Print Teaching
Full-Time / Part-Time MBA
Entrepreneurial Selling (KIEI-902-A)

This course counts toward the following majors: Entrepreneurship & Innovation

Formerly ENTR-902-A

This course will introduce you to the basics of selling and how you can use entrepreneurial techniques to make a difference in the success of your idea or inspire growth in your company. The class will focus on the fundamentals of sales and review the relationship of customer need identification and the reasons people buy. The course will help you develop your “entrepreneurial asking” skills to persuade your customers and business associates that your idea or solution will make the difference. You will master the six steps of selling as outlined in Ron Willingham’s book, Integrity Selling for the 21st Century. The system will be supplemented with lectures, excerpts from Howard Schultz’s Pour Your heart Into it: How Starbuck’s Built a Company, One Cup At A Time, case studies, and examples of “entrepreneurial selling” from the professor’s experience at U.S. Robotics and other ventures.