Sarit Markovich
Sarit Markovich

Clinical Associate Professor of Strategy
Associate Chair of the Strategy Department

Print Overview

Sarit Markovich is a Clinical Associate professor in the Strategy Department. She holds a bachelor's degree in computer science and economics, and a Ph.D. in economics from Tel Aviv University. Sarit did her Post-Doctoral at the Economics Department, at the University of Chicago. In 2001, she joined the Recanati School of Business Administration for 3 years, after which she moved to the Kellogg School of Management, Northwestern University. Her current research interests focus on strategic interactions in two-sided markets, patents and licensing, enterprise-wide systems, and strategic pricing in IT and FinTech markets.

Print Vita
Ph.D., 1999, Economics, Tel Aviv University
MA, 1996, Economics, Tel Aviv University, with Distinction
B.Sc., 1993, Computer Science & Economics, Tel Aviv University, with Distinction.

Academic Positions
Visiting Assistant Professor, Kellogg School of Management, Northwestern University, 2010-2012
Assistant Professor, Arison School of Business, IDC Hertzliya, 2008-2012
Visiting Assistant Professor, Kellogg School of Management, Northwestern University, 2004-2008
Lecturer, Recanati School for Business Administration, Tel-Aviv University, 2001-2006
Visiting Assistant Professor, Kellogg School of Management, Northwestern University, 2000-2001
Post-Doctoral Fellowship, Economics, University of Chicago, 1999-2000
Lecturer, Eitan Berglas School of Economics, Tel Aviv University, 1995-1998

Editorial Positions
Associate Editor, International Journal of Industrial Organization, 2010

Print Research
Markovich, Sarit, Neil Gandal and Michael Riordan. Forthcoming. Aint it Suite? Bundling in the PC Office Software Market. Strategic Management Journal.
Markovich, Sarit, Guy Arie and Mauricio Varela. Forthcoming. The Competitive Effect of Multimarket Contact. European Economic Review.
Markovich, Sarit and Niron Hashai. Forthcoming. Market Entry by Startups: The Effect of Market Competitiveness and Intellectual Property Rights Protection. Strategy Science.
Markovich, Sarit and Shane Greenstein. 2012. Pricing Experience Goods in Information Good Markets: The Case of eBusiness Service Providers. International Journal of the Economics of Business. 19(1): 199-139.
Markovich, Sarit and Chaim Fershtman. 2010. Patents, imitation and licensing in an asymmetric dynamic R&D Race. International Journal of Industrial Organization. 28: 113-126.
Markovich, Sarit and Johannes Moenius. 2009. Winning while Losing: competition dynamics in the presence of indirect network externalities. International Journal of Industrial Organization. 27: 346-357.
Markovich, Sarit and Lior Fink. 2008. Generic Verticalization Strategies in Enterprise System Markets: An Exploratory Framework. Journal of Information Technology. 23: 281-296.
Markovich, Sarit. 2008. Snowball: A dynamic oligopoly model with indirect network effects. Journal of Economic Dynamics and Control. 32(3): 909-938.
Markovich, Sarit and Ulrich Doraszelski. 2007. Advertising Dynamics and Competitive Advantage. Rand Journal of Economics. 38(3): 1-38.
Markovich, Sarit, Chaim Fershtman and Neil Gandal. 1999. Estimating the Effects of Tax Reform in Differentiated Product Oligopolistic Markets. Journal of Public Economics. 74: 151-170.
Markovich, Sarit, Chaim Fershtman and Neil Gandal. 1997. The Arab Boycott and The Israeli Automobile Market: The Peace Dividend. The Economic Quarterly. 44: 86-97.
Working Papers
Markovich, Sarit and Oren Setter. 2016. Shadow Wars of Weapons Acquisition: Arms Denial and its Strategic Implications.
Markovich, Sarit and Johannes Moenius. 2015. To Hunt or to Scavenge: Competitive Advantage and Competitive Strategy in Platform Industries.
Markovich, Sarit, Guy Arie and Mauricio Varela. 2015. Multimarket Competition in the Airline Industry: Theory and Evidence.
Markovich, Sarit, Anurag Banerjee and Giulio Seccia. 2016. The Endgame.
Markovich, Sarit, Massimo Guidolin and Johannes Moenius. 2010. Asset Pricing Implications of Network Externalities a Dynamic Analysis.
Markovich, Sarit and Chaim Fershtman. 2008. A Dynamic R&D Race with Asymmetric costs.
Markovich, Sarit. "Creative Destruction in Banking." Banking Perspective, First Quarter.
Markovich, Sarit and Evan Meagher. 2015. OurCrowd: Growing a Crowdfunding Platform in a VC World.
Markovich, Sarit, Nilima Achwal and Eric Queathem. 2017. Stripe: Helping Money Move on the Internet. Case 5-416-756 (KE1042).
Markovich, Sarit and Nilima Achwal. 2017. Kueski: Revolutionizing Consumer Credit in Mexico. Case 5-117-005 (KE1026).
Markovich, Sarit and Evan Meagher. 2015. OurCrowd: Growing a Crowdfunding Platform in a VC World. Case 5-215-253 (KEL922).
Markovich, Sarit and Charlotte Snyder. 2013. M-Pesa and Mobile Money in Kenya: Pricing for Success. Case 5-213-250 (KEL762).
Markovich, Sarit and Nilima Achwal. 2015. M-Changa: Leveraging Kenya’s Mobile Money Market for Community Fundraising. Case 5-215-252 (KEL902).
Markovich, Sarit, Evan Meagher, Anirudh Parasher Malkani and Andrew Tseng. 2014. Hip to be Square: Disruption in the U.S. Mobile Payment Market. Case 5-213-251 (KEL792).
Markovich, Sarit and Evan Meagher. 2014. Diskit Khartsan Ltd. in 2013: Hatching a Solution. Case 5-214-253 (KEL807).

Print Teaching
Full-Time / Evening & Weekend MBA
Business Strategy (STRT-431-0)
This course was formerly known as MGMT 431
Strategy is the set of objectives, policies and resource commitments that collectively determine how a business positions itself to create wealth for its owners. This course introduces students to principles and conceptual frameworks for evaluating and formulating business strategy. Topics include the boundaries of the firm, the analysis of industry economics, strategic positioning and competitive advantage, and the role of resources and capabilities in shaping and sustaining competitive advantages.

Strategy and Organization (STRT-452-0)
This course was formerly known as MGMT 452
This course focuses on the link between organizational structure and strategy, making heavy use of the microeconomic tools taught in MECN-430. The core question students address is how firms should be organized to achieve their performance objectives. The first part of the course takes the firm's activities as given and studies the problem of organizational design; topics may include incentive pay, decentralization, transfer pricing, and complementarities. The second part examines the determinants of a firm's boundaries and may cover such topics as outsourcing, horizontal mergers, and strategic commitment.

Innovation in Financial Services Markets (STRT-461-0)
This course was formerly known as STRT-950-5/STRT-951-5
Financial Technology (FinTech) firms are changing the type, frequency, and the way we use financial services. FinTech innovations have a great capacity to transform the financial system because many of these innovations are at a deeper level than traditional financial innovation. Blockchain, for example, can speed up clearing while keeping it secure, as opposed to an introduction of a new type of security which only changes small features of an existing product. FinTech companies attract a lot of VC money. Many of these initiatives, however, will likely turn out to be not sustainable. Still the potential for gold surely exists. Hence, conventional financial institutions must be active participants in the gold rush; choosing their opportunities carefully. In this course we will use economic frameworks that both new entrants and conventional financial institutions can use to differentiate the potential gold from the glitter. In addition, we will assess the viability of partnerships and other win-win strategies conventional financial institutions and new non-financial institutions can employ.

Field Study (STRT-498-0)
Field Studies include those opportunities outside of the regular curriculum in which a student is working with an outside company or non-profit organization to address a real-world business challenge for course credit under the oversight of a faculty member.

Business Strategy (STRTL-420-0)
This introductory Strategy course addresses the tools and conceptual frameworks for understanding how firms can effectively compete. Topics include value creation and capture, industry profitability, Competitive advantage, sustainability, scope of the firm, and growth strategies.

Business Strategy (STRTM-431-0)

Executive MBA
FinTech Strategy: Innovations in Financial Services (STRTX-461-0)