Wendy Kritt
Wendy Kritt

EXECUTIVE EDUCATION
Lecturer of Executive Education
Chief Marketing Officer

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Wendy Kritt is Chief Marketing Officer and a Lecturer of Executive Education at the Kellogg School of Management of Northwestern University. She is an accomplished Marketing executive with a record of excellence and transformational leadership. During her 30 year career at Kraft Foods, Wendy held leadership positions in Brand Management, Brand Activation, Shopper Marketing, and Consumer Relations. Her last position was the Sr. Director, Consumer Relations, Activation and Culinary for the Kraft Heinz Company. Wendy has led teams of over 100 internal and external professionals, and is known for building strong connections among brands, consumers, and customers. Wendy established Kraft as a leader in social media listening/engagement, customer service outreach and social intelligence as she envisioned and launched the state of the art "Looking Glass" Social Media Center. Wendy has global leadership experience, leading teams in Europe, Latin America and Asia-Pacific.

Wendy graduated magna cum laude with a BS in Social Psychology from Tufts University and received her MBA from Northwestern University, Kellogg School of Management with concentrations in Marketing and Finance. During her business career, she kept close ties to Kellogg through partnering on several case studies and guest lecturing on social media, social responsibility, and consumer insight topics.

Wendy is currently Board Vice-Chair and a Consultant with the Executive Service Corps of Chicago (ESC), a non-profit consulting group that enhances the overall impact of Chicago area non-profits through professional, affordable consulting services in the areas of strategic planning, board effectiveness, and leadership development.



Print Vita
Education
Master of Business Administration, 1984, Marketing and Finance, Kellogg School of Management, Northwestern University, Dean's List, Elected to the Graduate Management Association Board
Bachelor of Science, 1982, Psychology, Economics and Political Science, Tufts University, Deans List, Graduated Magna Cum Laude, Founder and Captain of the Women's Varsity Volleyball team

Academic Positions
Adjunct Lecturer and Academic Director, Executive Education, Kellogg School of Management, Northwestern University, 2016-present

Other Professional Experience
Consultant and Board Vice-Chair, Executive Service Corps of Chicago, 2012-present
Sr. Director, Marketing Center of Excellence - Consumer Relations, Activation, and Culinary, Kraft Heinz Company, 2013-2015
Sr. Director, Marketing Services - Global Consumer Relations and Promotion Operations, Kraft Heinz Company, 2005-2013
Sr. Director, Marketing Services - Consumer Resource and Information Center, Kraft Heinz Company, 2000-2005
Director, Marketing Services - Corporate and Consumer Promotions, Kraft Heinz Company, 1996-2000
Director, Marketing Services - Corporate and Local Promotions, Kraft Heinz Company, 1995-1996

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