Romana Khan
Romana Khan

Adjunct Professor of Marketing

Print Overview

Romana Khan is a visiting associate professor of marketing at Özyegin University. She has a BA in Economics and English Literature from Swarthmore College (1994), an MS in Economics with a Statistics minor from Iowa State University (1998), and a PhD in Marketing from the Kellogg School of Management at Northwestern University (2004). Previously, Dr. Khan taught at the McCombs School of Business at the University of Texas at Austin, the University of Chicago Booth School of Business, and at Northwestern University.

Dr. Khan's research interests include pricing and price discrimination, customization, public policy, and retailing. Her research has appeared in journals such as Marketing ScienceJournal of Marketing Research, Psychological Science, and Journal of Regional Science

Print Vita
Ph.D., 2004, Marketing, Kellogg School of Management, Northwestern University
M.S., 1997, Economics and Statistics Minor, Iowa State University, Iowas State University
B.A., 1994, Economics and English Literature, Swarthmore College, Swarthmore College

Academic Positions
Visiting Associate Professor, Marketing, Graduate School of Business, Ozyegin University, 2012-present
Adjunct Assistant Professor, Marketing, Booth School of Business, University of Chicago, 2011-2011
Assistant Professor, Marketing, McCombs School of Business, University of Texas at Austin, 2004-2011

Other Professional Experience
Database Marketing Analyst, Prevision Marketing, 1998-1999

Print Research
Research Interests
Consumer Behavior Database Marketing and CRM Empirical Industrial Organization Innovation Pricing and Price Discrimination Public Policy Retailing

Khan, Romana, Kanishka Misra and Vishal Singh. 2013. Ideology and Brand Consumption. Psychological Science. 24(3): 326-333.
Khan, Romana, M. Lewis and Vishal Singh. 2009. Dynamic Customer Management and the Value of One-to-One Marketing. Marketing Science. 28(6): 1063-1079.
Khan, Romana and D. Jain. 2005. An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability. Journal of Marketing Research. 42(4): 516-524.
Khan, Romana, P. Orazem and D. Otto. 2001. Deriving Empirical Definitions of Spatial Labor Markets: The Roles of Competing versus Complementary Growth. Journal of Regional Science. 41(4): 737-756.
Working Papers
Khan, Romana, Vishal Singh and T. Zhu. Market Structure and Price Discrimination in the Auto Rental Industry.
Hansen, Karsten, Romana Khan and Vishal Singh. Repetitive Buying Behavior: An Empirical Investigation on the Role of Personal and Product Characteristics.
Misra, Kanishka, Romana Khan and Vishal Singh. Asymmetries and Dynamics of Cost Pass Through in the US Milk Market.
Ro, J. and Romana Khan. Variety Seeking Behavior in Movie Choice: The Role of Ratings Information.
Khan, Romana, Kanishka Misra and Vishal Singh. Will a Fat Tax Work? Empirical Evidence from the Milk Category.
Book Chapters
Hansen, Karsten, Romana Khan and Vishal Singh. 2014. "Hierarchical Modeling of Choice Concentration of US Households." In Bayesian Inference in the Social Sciences, edited by I. Jeliazkov and X. Yang, 249-268. Wiley.

Print Teaching
Full-Time / Evening & Weekend MBA
eCommerce and Digital Marketing (MKTG-957-0)
This course was formerly titled Digital Marketing and Commerce

In this experiential learning class you and your business team members will create an online retail strategy and working internet commerce site; including positioning your retail brand against target consumers, choosing category assortment, negotiating certain terms with vendors, setting prices and promotions, managing inventories, developing messaging and advertising, factoring in competition, and constructing a viable online business model. Then comes the hard part: real consumers will shop your stores at a KSM online shopping Mall. Depending on how they shop and what they buy, you must react, fast and effectively as the "pop-up" online store will only be open for a few weeks during the course. But even in that short time, you are likely to find that your effective strategy by the end of the course turns out altogether different from the one you developed at launch. That's real life and real business. And just as in business, you will be evaluated on your team's ability to optimize performance and results, as measured by a range of relevant retailing results metrics and shopper insights. This new experiential Marketing course builds on material covered in Marketing 430, Marketing 466, and other Marketing classes, and is a unique opportunity for Kellogg students to interact with an impressive list of top digital marketing and commerce executives who will speak about current topics and current practices within a structured academic setting. The course will be highly relevant to students with career interests in internet marketing, online commerce, consumer products, product and merchandising management, new business development, and entrepreneurial start-ups.

PLEASE NOTE: MKTG-957 cannot be dropped after the first week of classes.

Marketing Management (MKTGM-430-0)