Sean Johnson
Sean Johnson

MARKETING; ENTREPRENEURSHIP & INNOVATION
Lecturer of Marketing

Print Overview

Sean Johnson is a partner and leads product development and growth at Digital Intent, a firm that conceives, builds and grows new digital startups. He has helped companies like Groupon, Follett, HarperCollins, Sittercity and more create innovative digital businesses and help them grow. Sean has experience in product development, user experience and user acquisition.

Sean previously was the VP Product Development at Brill Street, where he was tasked with building an "eHarmony for jobs" algorithm-based candidate matching system. Prior to that Sean worked in New York at GoalQuest, a higher ed marketing startup, where Sean led product development of UPeers, a white label university social network that was implemented on over 300 campuses around the country. GoalQuest was acquired in 2007 by EducationDynamics, where Sean served as the VP Creative Director.

Sean runs the Chicago Growth Hacking meetup, is a member of the Young Entrepreneurs Council, and writes about marketing and on Technori. He has spoken at universities around the country on career development and entrepreneurship. Sean has a degree in marketing from the University of Colorado.

Print Vita
Education
Bachelor of Science, Business Administration, University of Colorado

Other Professional Experience
Co-founder, Product Lead, Digital Intent, 2010-present
Vice President of Product Development, Brill Street & Company, 2009-2010
Vice President, Creative Director, Education Dynamics, 2006-2009
Director of User Experience, Education Dynamics, 2005-2006
Account Manager, Education Dynamics, 2004-2005

 
Print Research

 
Print Teaching
Full-Time / Part-Time MBA
Entrepreneurial Tools for Digital Marketing (MKTG-961-A)

This course counts toward the following majors: Entrepreneurship & Innovation

Most people agree that the Internet has been the single biggest change to business in the last 100 years, yet very few know how to effectively leverage the web as a tool for customer acquisition, retention and growth. This course is based on the framework of the customer relationship funnel but will focus solely on the web/mobile channel. Customer discovery and validation in the web/mobile channel involves strategies and tactics that are faster and less expensive than physical channels. Consequently, digital marketing is an integral part of both the entrepreneurial and corporate environments. This class will be very hands on and tactical, giving you exposure to the basic concepts of UI/UX, A/B testing, conversion funnels, SEO, SEM, Google Analytics, Google Webmaster Tools and much more. Expect to be working in groups in practical settings. There is not a textbook for this class, guest speakers and lectures will provide the information, and hands on exercises will provide the learning.

Entrepreneurial Tools for Digital Marketing (MKTG-961-B)

This course counts toward the following majors: Entrepreneurship & Innovation

Most people agree that the Internet has been the single biggest change to business in the last 100 years, yet very few know how to effectively leverage the web as a tool for customer acquisition, retention and growth. This course is based on the framework of the customer relationship funnel but will focus solely on the web/mobile channel. Customer discovery and validation in the web/mobile channel involves strategies and tactics that are faster and less expensive than physical channels. Consequently, digital marketing is an integral part of both the entrepreneurial and corporate environments. This class will be very hands on and tactical, giving you exposure to the basic concepts of UI/UX, A/B testing, conversion funnels, SEO, SEM, Google Analytics, Google Webmaster Tools and much more. Expect to be working in groups in practical settings. There is not a textbook for this class, guest speakers and lectures will provide the information, and hands on exercises will provide the learning.