Sean Johnson
Sean Johnson

Adjunct Lecturer of Marketing

Print Overview

Sean Johnson is a partner and leads product development and growth at Digital Intent, a firm that conceives, builds and grows new digital startups. He has helped companies like Groupon, Follett, HarperCollins, Sittercity and more create innovative digital businesses and help them grow. Sean has experience in product development, user experience and user acquisition.

Sean previously was the VP Product Development at Brill Street, where he was tasked with building an "eHarmony for jobs" algorithm-based candidate matching system. Prior to that Sean worked in New York at GoalQuest, a higher ed marketing startup, where Sean led product development of UPeers, a white label university social network that was implemented on over 300 campuses around the country. GoalQuest was acquired in 2007 by EducationDynamics, where Sean served as the VP Creative Director.

Sean runs the Chicago Growth Hacking meetup, is a member of the Young Entrepreneurs Council, and writes about marketing and on Technori. He has spoken at universities around the country on career development and entrepreneurship. Sean has a degree in marketing from the University of Colorado.

Print Vita
Bachelor of Science, 2003, Business Administration, University of Colorado

Other Professional Experience
Co-founder, Product Lead, Digital Intent, 2010-present
Vice President of Product Development, Brill Street & Company, 2009-2010
Vice President, Creative Director, Education Dynamics, 2006-2009
Director of User Experience, Education Dynamics, 2005-2006
Account Manager, Education Dynamics, 2004-2005

Print Research

Print Teaching
Full-Time / Evening & Weekend MBA
Field Study (MKTG-498-0)
Field Studies include those opportunities outside of the regular curriculum in which a student is working with an outside company or non-profit organization to address a real-world business challenge for course credit under the oversight of a faculty member.

Entrepreneurial Tools for Digital Marketing (MKTG-961-5)
This course was formerly known as MKTG 961-A/MKTG 961-B
In this course, we discuss the strategies and tactics smart startups use to get traction online. You will learn dozens of strategies for acquiring new customers and when to use them, what matters when optimizing your site for search engines, how to get early PR, how to leverage social media to build your brand, how to use paid channels to drive growth at scale, how to optimize your site so customers are compelled to take action, how to maximize your retention rate, how to architect a referral loop that works, what data to focus on and what to ignore, and much more. Plan on fast-paced lectures and hands-on group project work.