Ata Jami

Visiting Assistant Professor

Print Overview

Ata Jami's research focuses on consumers’ judgement and decision-making specifically examining how contextual cues of consumption settings and consumers' sensory system affect their perceptions, judgments, and behaviors. His research addresses these domains in various contexts, using both laboratory and field data. His work has been published in leading journals, including Management Science, Journal of Experimental Psychology: General, Journal of Behavioral Decision Making, and Journal of the Association for Consumer Research. Prof. Jami holds a PhD from the University of Utah. He has taught Marketing Research, Consumer Behavior, and Services Marketing courses.

Print Vita
PhD, 2012, Marketing, University of Utah
MBA, 2006, University of Malaya
BS, 2003, Industrial Engineering, Sharif University of Technology

Academic Positions
Visiting Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 2017-present
Assistant Professor, Marketing, College of Business Administration, University of Central Florida, 2012-2017

Honors and Awards
Excellence in Research Award, University of Central Florida, 2016-2017

Print Research
Kouchaki, Maryam and Ata Jami. 2018. Everything We Do, You Do: The Licensing Effect of Prosocial Marketing Messages on Consumer Behavior. Management Science. 64(1): 102-111.
Jami, Ata. 2016. Healthy Reflections: The Influence of Mirror Induced Self-Awareness on Taste Perceptions. Journal of the Association for Consumer Research. 1(1): 57-70.
Jami, Ata and Himanshu Mishra. 2014. Downsizing and Supersizing: How Changes in Product Attributes Influence Consumer Preferences. Journal of Behavioral Decision Making. 27(4): 301-15.
Kouchaki, Maryam, Francesca Gino and Ata Jami. 2014. The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality. Journal of Experimental Psychology: General. 143(1): 414-24.

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