Full-Time / Part-Time MBA
Managing Digital Media (MEDM-915-A) This course counts toward the following majors: Media Management
The media industry is transforming. With news and entertainment delivered via web, tablet and phone, opportunities for entrepreneurs increase and traditional media seek to adapt. This class examines digital media companies’ strategies, prospects, and business plans, including how they obtain financing. Executives from innovative companies (and divisions) will join in addressing these, sharing their vision of future markets for areas like: branded entertainment, digital news, mobile and social media, web sales, and new uses for older media.
Students will produce a group report and presentation on either (1) a media company or industry segment of their choice, focusing on how it is doing now and its future prospects. Or (2) a new media business or app they envision, analyzing its potential market and what it would need to attract funding. Students will choose which visiting executives’ companies to produce background research on for the class. We will also have a hashtag for sharing news, information and ideas between meetings.
Professor Hirsch directs Kellogg’s Media Management program and is James Allen Professor of Strategy and Organization. His email (in the MORS department) is: paulhirsch@kellogg.northwestern.edu
Drew Lipsher (Kellogg, 1993) has been a partner at Greycroft, LLC, a venture capital partnership investing in digital media companies. He has worked for large media companies (Clear Channel, BMG, Universal Music, Warner Bros., News Corp), and is currently an executive at Korn/Ferry International.
Managing Digital Media (MEDM-915-B)
This course counts toward the following majors: Media Management
The media industry is transforming. With news and entertainment delivered via web, tablet and phone, opportunities for entrepreneurs increase and traditional media seek to adapt. This class examines digital media companies’ strategies, prospects, and business plans, including how they obtain financing. Executives from innovative companies (and divisions) will join in addressing these, sharing their vision of future markets for areas like: branded entertainment, digital news, mobile and social media, web sales, and new uses for older media.
Students will produce a group report and presentation on either (1) a media company or industry segment of their choice, focusing on how it is doing now and its future prospects. Or (2) a new media business or app they envision, analyzing its potential market and what it would need to attract funding. Students will choose which visiting executives’ companies to produce background research on for the class. We will also have a hashtag for sharing news, information and ideas between meetings.
Professor Hirsch directs Kellogg’s Media Management program and is James Allen Professor of Strategy and Organization. His email (in the MORS department) is: paulhirsch@kellogg.northwestern.edu
Drew Lipsher (Kellogg, 1993) has been a partner at Greycroft, LLC, a venture capital partnership investing in digital media companies. He has worked for large media companies (Clear Channel, BMG, Universal Music, Warner Bros., News Corp), and is currently an executive at Korn/Ferry International.
Leadership in Organizations (MORS-430-0)
This course counts toward the following majors: Management & Organizations.
This course provides students with the social science tools needed to solve organizational problems and influence the actions of individuals, groups and organizations. It prepares managers to understand how to best organize and motivate the human capital of the firm, manage social networks and alliances, and execute strategic change. This is accomplished through knowledge of competitive decision making, reward system design, team building, strategic negotiation, political dynamics, corporate culture and strategic organizational design.
Leading the Strategic Change Process (MORS-452-0)
This course counts toward the following majors: Human Resource Management, Management & Organizations.
This course focuses on key tasks in leading the strategic change process in organizations. These leadership tasks include creating a shared urgent need for change, creating a shared understanding of the reality of change issues, creating a change vision, promoting the belief that change is possible and leading the change transition process. Topics include creating and changing corporate culture, managing growth and decline, corporate restructuring, creating innovation and entrepreneurship, and leading the transition from an entrepreneurial start-up organization to an organization that can manage scale and scope and sustain competitive advantage.
As part of this course, some faculty include a required all-day simulation project, often held on a Saturday; please see the syllabus or contact the professor for the course section.
For more information on MORS-452, including a course overview and an example syllabus,
please visit http://www.kellogg.northwestern.edu/faculty/stern_i/MORS452/.
Doctoral
Organizations In Their Environments (MORS-425-2) This course provides an analysis of the behavior of organizations vis-à-vis their environment, with effort at verification, drawing upon cross-institutional theories and cross-cultural empirical studies. The course focuses on the ecology of organizations, how internal characteristics condition external relations and how environments influence internal processes.
Executive MBA
Management of Organizational Change (MORSX-452-0) Management of Organizational Change provides knowledge that will help students diagnose and implement organizational change.