Patrick Duparcq
Patrick Duparcq

Adjunct Lecturer of Marketing

Print Overview

Patrick Duparcq is a lecturer of marketing at the Kellogg School of Management, Northwestern University. He holds a Ph.D. in Marketing & Econometrics from Purdue University.

Professor Duparcq's teaching and research interests are marketing strategy, hi-tech strategy, electronic marketing, and technology consulting. He taught in executive education programs at Purdue University, The Netherlands Business School (Nijenrode University), Tilburg University, The University of Rouen, German International School of Management and Administration, Budapest University of Economic Sciences and The University of Vienna.

Professor Duparcq has advised companies on electronic commerce in Asia, Europe, and the U.S. and has served on the Board of a number of Internet companies. He lives in Chicago. Professor Duparcq was until 2004 director of the Center for E-Business Education and Research (CEER), a member of the executive board of the "e-Enterprise Center", as well as the Biometrics Center at Purdue University. He has served in an advisory function on the Technology Commercialization Task Force of the Federal Reserve Bank of Chicago.

Areas of Expertise
Internet Marketing
Mobile Marketing
Technology Forecasting
Print Vita
PhD, 1993, Marketing & Econometrics, Purdue University
MS, 1982, Quantitative Methods & Econometrics, University of Antwerp, Belgium
BA, 1980, Applied Economics, University of Antwerp, Belgium

Academic Positions
Lecturer, Marketing Department, Kellogg School of Management, Northwestern University, 1997-present
Clinical Professor, Krannert School of Management, Purdue University, 1995-2004
Assistant Professor, Netherlands Business School, Nijenrode University, 1993-1995
Lecturer , Mathematics, University of Antwerp, 1984-1987

Other Professional Experience
Director, Purdue University, 2000-2004
Chief Information Officer (CIO), Nijenrode University, 1993-1995

Print Research

Print Teaching
Teaching Interests
Previous teaching experience includes: Marketing Management, Marketing Research, Global Marketing, Product Management

Full-Time / Part-Time MBA
Internet Marketing (MKTG-913-0)

This course counts toward the following majors: Entrepreneurship & Innovation, Marketing, Marketing Management, Technology Industry Management, Media Management

This course examines how interactive technologies reshape industries, the structure of companies and the nature of demand. We discuss the implications for business in general and for marketing specifically. Following a discussion on e-business strategies and online consumer behavior, we focus on the e-enabled marketing mix: How should companies integrate new ways to connect to suppliers, partners, employees and customers in their existing strategies? Can a company's product strategy be enhanced (faster, cheaper, better) through e-business? What are new channel strategy alternatives, and do they necessarily lead to conflict with existing channels? Should prices always be lower online? Can online channels be used to "up-sell" and thus increase profitability? And what are current and future opportunities of e-enabled communication strategies (advertising, promotions, personal selling, and public relations)?