Phillip Corse
Phillip Corse

EXECUTIVE EDUCATION
Adjunct Professor of Marketing

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Phil teaches Launching New Products and Services [MKTG-465-0] at the Kellogg School of Management. He has been at Kellogg since 1993 having taught Global Marketing and also Global Distribution Channels. He also serves as an Academic Director for Executive Education corporate programs at the Kellogg Allen Center.

Phil was a past Faculty of the Year for the Master of Product Development new products innovation program at the Northwestern McCormick School of Engineering

Phil is a Partner at Product Development Technologies, an innovation, research, design and engineering company with offices in Chicago and Europe www.pdt.com He is a co-founder and strategic advisor for Telefonix, a high tech manufacturer of B2B electronic, security, communication and entertainment products and systems www.telefonixinc.com

He is a Mentor at Tech Stars Chicago at 1871. He is a recovering entrepreneur and has co-founded 6 technology based companies in the US, Singapore and China.

Phil has conducted over 100 new product, user research and competitive strategy engagements for such consulting clients as: Vera Bradley, Nestle, Motorola, Hewlett Packard, Harley Davidson, Coca Cola, Samsung, Fender Guitar, Microsoft, Kraft, Wrigley, SC Johnson, Unilever, Fortune Brands, Sears, HSBC, Johnson & Johnson, Sunbeam, ACCO, Bemis, Chamberlain, WMS Gaming, Abbott and several MNC technology and consumer products companies. Phil has helped launch dozens of new products that have generated hundreds of millions of dollars in sales.

Phil Corse has a classical, disciplined and analytical marketing background and has worked for several consumer products package goods and durables companies. He has held a variety of positions in global marketing, sales and general management positions. He sources products from China for his clients and his own companies.

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Full-Time / Part-Time MBA
Launching New Products and Services (MKTG-465-0)

This course counts toward the following majors: Entrepreneurship & Innovation, Marketing, Marketing Management

Innovating new products and services (and new product and service features) is among the most complex challenges faced by managers. How can one generate potentially breakthrough new product and service concepts? Given an infinite world of possibilities, how does one decide which products and feature concepts to pursue? How does one get customer feedback for products and features that do not yet exist? What marketing strategy & tactics should one employ to convince customers to purchase products they might not yet know they want? How does one reconcile the introduction of new products with an existing product portfolio? The goal of this course is to introduce students to marketing principles and concepts that they can use to tackle these questions and to develop their own approach to innovating new products and services.