Jonathan Copulsky
Jonathan Copulsky

MARKETING
Adjunct Lecturer of Marketing

Print Overview

Jonathan Copulsky has worked at the intersection of brand, marketing, publishing and technology for over thirty years as a senior marketing executive and management consultant. Jonathan is currently a Senior Principal with Deloitte Consulting and serves as Global Insights Leader for Deloitte. 

Jonathan joined Deloitte as a client service principal in 1997. Leadership roles at Deloitte have included Chief Content Officer, Chief Marketing Officer, Chief Brand Officer, Chief Digital Officer, Chief Corporate Responsibility Officer, and Managing Principal for Deloitte's Customer and Marketing Strategy practice. Immediately prior to Deloitte, Jonathan was Chief Marketing and Sales Officer for CCH Incorporated, a NYSE professional publisher.  

Jonathan's interest in the intersection of brand, marketing, publishing, and technology began as a partner at Booz, Allen, where he helped build the firm's media, entertainment, and information services practice and authored the firm's frequently cited perspective on relationship marketing.  

Jonathan speaks and writes frequently on brand and marketing issues, with over 30 bylined articles. His critically acclaimed book, "Brand Resilience," was published by Palgrave Macmillan in May 2011.  

Jonathan has served as a volunteer or board member for organizations ranging from the Chicago Community Trust to the Field Museum. He currently serves on the Board and Executive Committee of Chicago Public Media and chairs its Finance Committee. Jonathan has completed more than 25 marathons and long-distance relays and shares his passion for long distance running as a mentor and marathon training pace group leader.

Jonathan graduated Haverford College and is a member of Phi Beta Kappa. He received his MBA from Stanford University, where he was named an Arjay Miller Scholar.   

At Kellogg, Jonathan teaches Mastering Marketing Technologies:  A Managerial Perspective. Jonathan also teaches Customer Value Innovation in Medill's graduate program in Integrated Marketing Communications.

Areas of Expertise:
B2B marketing and branding
Brand risk
Customer experience
Marketing and sales strategy
Marketing technologies

 



Print Vita
Education
MBA, 1980, Stanford University Graduate School of Business, Arjay Miller Scholar
B.A., 1975, History, Haverford College, Phi Beta Kappa

Academic Positions
Adjunct Lecturer, Integrated Marketing Communications Program, Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University-present
Adjunct Lecturer of Marketing, Marketing, Kellogg School of Management, Northwestern University-present

Other Professional Experience
Director, Time Incorporated, 1980-1984
Chief Marketing and Sales Officer, CCH Incorporated, 1992-1997
Chief Content Officer, Deloitte Consulting, 1997-present
Chief Marketing Officer, Deloitte Consulting, 1997-present
Global Insights Leader, DTTL, 1997-present

Print Research

 
Print Teaching
Full-Time / Evening & Weekend MBA
Mastering Marketing Technologies (MKTG-954-5)
In recent years, the use of marketing technologies has mushroomed. More than 1000 vendors offer applications such as campaign management, marketing resource management, marketing analytics, and content marketing. Some organizations have deployed these technologies elegantly, allowing them to dramatically improve marketing effectiveness, while creating compelling customer experiences based on deep insights and robust personalization capabilities. Others have struggled to realize the value of their marketing technology investments. Marketing executives face a multitude of tough choices and challenges when it comes to marketing technology, including: • Building the right organizational capabilities • Driving adoption and value realization • Focusing marketing technology investments on the highest-payoff applications • Integrating offerings from multiple vendors • Leveraging customer, marketing, and third-party data, while managing privacy, security, and regulatory concerns • Selecting the right platforms/vendors • Sequencing the deployment of various marketing technologies This course is designed to help students understand the marketing technology landscape and equip them with the knowledge and frameworks to select, implement, and leverage marketing technologies.