Robert A. Cooper

Lecturer of Executive Programs

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Bob Cooper is a Lecturer of Executive Programs and Academic Director at the Kellogg School of Management.

Bob’s accomplishments are highlighted by a 32 year career with the DuPont Company in which he held numerous management positions including Sales, Marketing Manager, DuPont Industrial Nylon; Business Director, DuPont Advanced Composites, and Director Corporate Growth, DuPont Corporate Plans.

In 1999, Chad Holliday (DuPont CEO) realized that DuPont had reached a “stall point” in its growth and asked Bob to develop and implement a process that would enable DuPont to accelerate its top-line driven earnings growth. The resulting Market Driven Growth (MDG) process was launched across DuPont in 2000 and helped to build a multi-billion dollar growth portfolio for the company.

Bob retired from DuPont in 2004 and joined the Kellogg School where he created Kellogg’s executive programs “Driving Organic Growth through Innovation” and “Implementing Organic Growth Strategies”.

He also created and manages a blog site on growth and innovation -- as well as a Kellogg Executive Education blog on corporate innovation.

Bob also consults on growth strategies and processes with major corporations and recent clients include LG Chem (the largest chemical company in South Korea), Microsoft, Applied Computer Services, and Raytheon Missile Systems.

Bob has a Ph.D. in Chemistry from Brown University, a post-doctoral fellowship from the California Institute of Technology and an MBA from the University of Delaware. Bob is a committed supporter of local community organizations having served as president of the Delaware Jewish Community Center and having worked extensively on community issues with the Wilmington, Delaware Planning Department.

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Working Papers
Cooper, RobertMohanbir Sawhney, Rita McGrath and Ian MacMillan. Firing Up the Growth Engine with Market Driven Growth. .

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