Carter Cast
Carter Cast

INNOVATION & ENTREPRENEURSHIP
Clinical Associate Professor of Innovation & Entrepreneurship

Print Overview

Carter Cast received his early training in the restaurant division of PepsiCo, Inc. (Pizza Hut International and Taco Bell) from 1986-1990 and then at Frito-Lay from 1992-1997, where he became Director of Marketing, managing the $1.5 billion tortilla chip category and launching Tostitos salsas and dips.

Carter then served as vice president of product marketing and marketing communications at Electronic Arts, launching products like SimCity 3000 and The Sims. He left to become a member of the start-up team for Blue Nile Inc., a Kleiner-Perkins and Trinity Ventures backed company, which became the leading online retailer of diamonds and fine jewelry, selling in excess of $250 million after seven years in existence. Carter was Blue Nile's senior vice president of marketing, merchandizing and site when the company was named one of the forty best e-commerce sites by Forbes magazine. He developed the brand and site identity, as well as the marketing communication and product assortment strategy.

Carter left Blue Nile to be part of the launch team at Walmart.com, a division of Walmart Stores, Inc. He served as the vice president of marketing from 2000-2002 and the senior vice president of marketing, merchandizing, creative and site from 2002-2005. In 2005 Carter was promoted to President of Walmart.com and to CEO in February of 2006. He led Walmart's e-commerce division to profitability on its way to becoming the third highest volume e-tail site behind eBay and Amazon.com.

After Walmart, Carter joined Netshops.com, a privately-held ecommerce company funded by Sequoia Capital and Insight Venture Partners, as President and CEO. In 2009, Netshops rebranded and redesigned its site, becoming Hayneedle. Internet Retailer named it as one of America's Hot 100 Retail sites in December of 2009.

In 2011, Carter joined the faculty of Northwestern University's Kellogg School of Management, where he is a professor teaching entrepreneurship and marketing. Carter has received the Impact Award from his students in 2012 and 2014 and has been a keynote speaker for CIM week and Day at Kellogg.

In addition to teaching at Kellogg, Carter joined Pritzker Group Venture Capital in 2012, where he is a venture partner. Carter graduated from Stanford University in 1985 and the J.L. Kellogg Graduate School of Management in 1992.



Print Vita
Education
M.B.A., 1992, Strategy, Marketing, Kellogg School of Management, Northwestern University
B.A., 1985, Political Science, Stanford University

Academic Positions
Professor of Business Management, Kellogg School of Management, Northwestern University, 2011-present

Other Professional Experience
Senior Vice President, Vice President and Chief Marketing Officer, WAL-MART STORES, INC., 2000-2005
President and Chief Executive Officer, WAL-MART STORES, INC., 2005-2007
Venture Partner, Pritzker Group Venture Capital, 2012-present
CEO, Hayneedle, Inc., 2007-2011
Vice President, BLUE NILE, INC., 2000-1999
Senior Vice President, BLUE NILE, INC., 2000-2000

Grants and Awards
Certificate of Teaching Impact Award (June, 2014; Dec. 2014)

Print Research

 
Print Teaching
Executive Education


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Advanced Management Program: Intensive

A condensed and immersive professional development opportunity for senior executives responsible for creating markets and driving growth in today's fast-paced, interconnected economy. A holistic approach to assessing the organizational impact of one's leadership skills and style, all supported with executive coaching.


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Advanced Management Program: The Global Experience

Kellogg offers the same core leadership content for senior executives as our Advanced Management Program: Intensive in a modular format that includes an additional week of programming. This breakthrough course design provides an unparalleled experiential global week of learning in select markets around the world.


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