Rebecca Baldwin
Rebecca Baldwin

MANAGEMENT & ORGANIZATIONS; MEDIA MANAGEMENT
Adjunct Lecturer of Media Management

Print Overview

Rebecca Brown Baldwin is vice president and general manager of Zap2it.com. She oversees site operations, strategic planning and product development for the TV and movie information web site owned by Tribune Media Services.

Previously, Baldwin was director of product development at Tribune Interactive, where she was responsible for leading the company's development of new online products and for managing TI's database marketing initiatives, market research and metrics analysis. Baldwin’s first interactive role was product manager of Metromix.com, Tribune’s award-winning entertainment website. She started her career as an editor at the Orlando Sentinel before moving to the Chicago Tribune, where she edited the Arts & Entertainment and Style sections of the newspaper.

Baldwin holds an MBA from the Kellogg School of Management at Northwestern University, a master’s degree in Journalism from the University of Florida, and a bachelor’s degree in Journalism from the University of Southern Mississippi.

Print Vita
 
Print Research

 
Print Teaching
Full-Time / Part-Time MBA
Media Management Strategy Project (MEDM-914-0)

This course counts toward the following majors: Media Management

This is a capstone experiential learning class in which students study a strategy or management problem confronting media companies or industries and propose solutions. It is meant to draw on learning from the media management and related courses. The project and deliverables will depend on the problem chosen. The course is intended for students focusing on media, technology, advertising, integrated marketing communications and journalism.