Terri Albert
Terri Albert

MARKETING
Clinical Associate Professor of Marketing

Print Overview

Terri Albert is a clinical associate marketing professor who joined Kellogg in 2013. Prior to joining Kellogg, Professor Albert led the experiential learning curriculum for marketing and strategy lab courses at Chicago Booth.

She is the co-creator of the project-based learning model that was adopted by General Electric’s globally recognized student learning lab (edgelab) where Professor Albert also served as a faculty research fellow. There, she led student project teams as they addressed strategic marketing challenges and opportunities for the diverse General Electric businesses. Many of these projects have become successful, commercialized ventures for GE Energy, Healthcare, Aviation, Appliances, Lighting, Capital and Entertainment. Professor Albert will integrate this learning model into various Kellogg marketing courses.

Professor Albert developed and has taught two international courses: services marketing in Bangkok and Singapore; and entertainment industry business strategy in the Czech Republic. Other courses previously taught include marketing management, consumer behavior, integrated marketing communication, marketing research and global marketing.

Her scholarly research has been published in MIS Quarterly, Harvard Business Review, Multivariate Behavioral Research, and Journal of Advertising Research, in addition to her Prentice Hall textbook, e-Business Marketing. She received her M.S. and Ph.D. from the University of Southern California.

Her previous industry experience included founder and president of a marketing consulting firm whose clients included MasterCard, Wells Fargo, Bank of America and infoGear Technology (originator of the iPhone technology). Earlier, she was with Bank of America (formerly, Security Pacific National Bank) in an executive development rotation program that included assignments in corporate research; retail franchise marketing; futures trading; retail bank direct marketing; and credit card marketing.

Print Vita
Education
PhD, 1983, Psychology, Educational Psychology, Marketing, University of Southern California
MS, 1979, Psychology, Educational Psychology, University of Southern California
BA, Sociology, University of Maryland

 
Print Research
Articles
Albert, Terri and Randy Jacobs. 2008. Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians. Journal of Advertising Research. 48(2): 235-246.
Albert, Terri and Russell S Winer. 2005. Capturing Customers’ Spare Change. Harvard Business Review. 83(5): 28.
Albert, Terri, Paulo Goes and Alok Gupta. 2004. GIST: a Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites. MIS Quarterly. 28(2): 161-182.
Albert, Terri and Herbert W Marsh. 1981. Prior Subject Interest, Student Evaluations, and Instructional Effectiveness. Multivariate Behavioral Research. 16: 83-104.
Books
Albert, Terri and William B Sanders. 2003. E-Business Marketing. Upper Saddle River, NJ: Prentice-Hall.

 
Print Teaching
Teaching Interests
Leading the marketing courses experiential learning initiative.
Full-Time / Part-Time MBA
Marketing Project Laboratory Course: Generating Profitable Growth (MKTG-950-0)
Every company today faces business challenges on how to generate profitable growth. Increasingly, General Management Strategy Consulting projects conducted by firms from McKinsey to AT Kearney involve a core of Marketing Strategy issues. Specialty Marketing Consulting firms like Prophet and the Cambridge Group zero in on the issues of market segmentation, market sizing and assessment, and brand building. The purpose of this course is to give students real life experience in participating on a marketing strategy project team, developing solutions to real-world business problems. Student teams will engage in project scoping and refinement, identifying and applying the appropriate analytical tools, analyzing data, and developing actionable, data-driven recommendations to address the issue. A final presentation to the client’s senior and executive management occurs in the last week of the quarter. In this small sized lab course – student teams will take on projects for a number of live clients, scope and design the project deliverables and complete 10 week projects for their clients. Past teams have worked on projects for Abbott Labs, Bank of America, Audi, Kraft, General Electric, WW Grainger and Snap-On Tools.