Terri Albert
Terri Albert

MARKETING
Clinical Associate Professor of Marketing

Print Overview

Terri Albert is a clinical associate marketing professor who joined Kellogg in 2013. Prior to joining Kellogg, Professor Albert led the experiential learning curriculum for marketing and strategy lab courses at Chicago Booth.

She is the co-creator of the project-based learning model that was adopted by General Electric’s globally recognized student learning lab (edgelab) where Professor Albert also served as a faculty research fellow. There, she led student project teams as they addressed strategic marketing challenges and opportunities for the diverse General Electric businesses. Many of these projects have become successful, commercialized ventures for GE Energy, Healthcare, Aviation, Appliances, Lighting, Capital and Entertainment. Professor Albert will integrate this learning model into various Kellogg marketing courses.

Professor Albert developed and has taught two international courses: services marketing in Bangkok and Singapore; and entertainment industry business strategy in the Czech Republic. Other courses previously taught include marketing management, consumer behavior, integrated marketing communication, marketing research and global marketing.

Her scholarly research has been published in MIS Quarterly, Harvard Business Review, Multivariate Behavioral Research, and Journal of Advertising Research, in addition to her Prentice Hall textbook, e-Business Marketing. She received her M.S. and Ph.D. from the University of Southern California.

Her previous industry experience included founder and president of a marketing consulting firm whose clients included MasterCard, Wells Fargo, Bank of America and infoGear Technology (originator of the iPhone technology). Earlier, she was with Bank of America (formerly, Security Pacific National Bank) in an executive development rotation program that included assignments in corporate research; retail franchise marketing; futures trading; retail bank direct marketing; and credit card marketing.

Print Vita
Education
PhD, 1983, Psychology, Educational Psychology, Marketing, University of Southern California
MS, 1979, Psychology, Educational Psychology, University of Southern California
BA, Sociology, University of Maryland

 
Print Research
Articles
Albert, Terri and Randy Jacobs. 2008. Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians. Journal of Advertising Research. 48(2): 235-246.
Albert, Terri and Russell S Winer. 2005. Capturing Customers’ Spare Change. Harvard Business Review. 83(5): 28.
Albert, Terri, Paulo Goes and Alok Gupta. 2004. GIST: a Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites. MIS Quarterly. 28(2): 161-182.
Albert, Terri and Herbert W Marsh. 1981. Prior Subject Interest, Student Evaluations, and Instructional Effectiveness. Multivariate Behavioral Research. 16: 83-104.
Books
Albert, Terri and William B Sanders. 2003. E-Business Marketing. Upper Saddle River, NJ: Prentice-Hall.

 
Print Teaching
Teaching Interests

Leading the marketing courses experiential learning initiative.

Organizations interested in additional information on our initiative, please submit the following inquiry:

Kellogg Experiential Learning Follow Up Request

Kellogg in the News

Forbes, Need Funding? The Challenges And Solutions To The Obstacles Of Small Business Lending

Q&A with CEO of National Funding, a leading financial services provider for small businesses. National Funding commissioned a survey with Kellogg’s Experiential Learning Initiative that found that most customers prefer interacting with a person over a machine.


Full-Time / Part-Time MBA
Solving Business Challenges (MKTG-944-A)
Organizations (for-profit, non-profit, start-ups) seek evidence-based marketing strategies that will increase their competitive advantage leading to growth and sustainability. The Solving Business Challenges course is a collaboration with a real organization facing these issues. A group of diverse organizations are carefully recruited and their project concept vetted allowing teams to tackle the issues upon the start of the quarter. The student and faculty will identify the appropriate methodology and project plan. While the final client presentation will occur at the end of the quarter, the analyses and marketing strategy development will be managed to the five week session. Potential client/project opportunities include, but are not limited to: global market opportunities for small businesses; retailer transformational strategies; innovation strategies for non-profits facing unanticipated customer attitudinal shifts. The project may be the first phase of multi-phase process; meaning the outcome will become an input into the following phases.

Marketing Project Laboratory Course: Generating Profitable Growth (MKTG-950-0)
Every company today faces business challenges on how to generate profitable growth. Increasingly, General Management Strategy Consulting projects conducted by firms from McKinsey to AT Kearney involve a core of Marketing Strategy issues. Specialty Marketing Consulting firms like Prophet and the Cambridge Group zero in on the issues of market segmentation, market sizing and assessment, and brand building. The purpose of this course is to give students real life experience in participating on a marketing strategy project team, developing solutions to real-world business problems. Student teams will engage in project scoping and refinement, identifying and applying the appropriate analytical tools, analyzing data, and developing actionable, data-driven recommendations to address the issue. A final presentation to the client’s senior and executive management occurs in the last week of the quarter. In this small sized lab course – student teams will take on projects for a number of live clients, scope and design the project deliverables and complete 10 week projects for their clients. Past teams have worked on projects for Abbott Labs, Bank of America, Audi, Kraft, General Electric, WW Grainger and Snap-On Tools.

Pre-Requisites apply and MKTG 450-0 is suggested, but not required.

There is a mandatory class session on 6/13/14 from 5pm – 9 pm. This session covers a detailed description of each project in the course and a three hour orientation conducted by a group of AT Kearney partners.