Reputation has moved to the top of the agenda for many CEOs and senior executives. What used to be a “nice to have” is now increasingly considered a core asset that needs to be protected and actively managed. The book Reputation Rules introduces new approaches to reputation management involving strategies, processes and metrics that add rigor to a notoriously vague and undefined area.

To learn more about the book and building a reputation management capability, as well as the research behind it and blog posts on recent news related to corporate crises, visit

Reputation Rules is also available in a Japanese edition, a Chinese edition and an Indian edition. It is also available as an audio book.




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