2001 Sheridan Road
Sean BlairPh.D. Candidate
University of Florida
Sean Blair is a Ph.D. Candidate in Marketing at Kellogg School of Management, Northwestern University. He is a consumer behavior researcher with a particular interest in how the motivation for control influences consumer judgment and decision making. For example, Sean shows in his dissertation research that when consumers are reminded of how little control they have over their lives, they often compensate by becoming more optimistic about their financial outcomes. In related work, Sean researches control in the context of risky choice and documents novel gain-loss asymmetries in perceptions of controllability and risk. Sean also researches control from an impression management perspective. Here, he studies the strategies consumers use to control the impressions they make on others as well as the factors that influence their success in this regard.
Sean's research has appeared in Journal of Consumer Research and has been featured in several media outlets including NPR, The Atlantic, and The New Yorker. Prior to pursuing a career in academia, he worked in the energy industry as a management consultant and as a nuclear safety analysis engineer.
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My Job Market Paper
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Research Interests: Control, Identity, Inferential Reasoning, Compensatory Consumption