Articles
Sawhney, Mohanbir, Robert Wolcott and Inigo Arroniz (2006). “The 12 Different Ways for Companies to Innovate”, MIT Sloan Management Review, Spring.
Verona, Gianmario, Emanuela Prandelli and Mohanbir Sawhney (2006), “Innovation and Virtual Environments: Towards Virtual Knowledge Brokers”, Organization Studies, March.
Sawhney, Mohanbir, Verona, Gianmario and Prandelli, Emanuela (2005), “Collaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation”, Journal of Interactive Marketing, October. Runner-up, Best Paper Award, 2005.
Sawhney, Mohanbir, Sridhar Balasubramanian and Vish Krishnan (2004), “Creating Growth With Services”, MIT Sloan Management Review, 45(2), Winter.
Sawhney, Mohanbir, Emanuela Prandelli and Gianmario Verona (2003), “The Power of Innomediation”, MIT Sloan Management Review. 44(2), Winter.
Sawhney, Mohanbir and Jeff Zabin (2002), “Managing and Measuring Relational Capital in the Network Economy”, Journal of the Academy of Marketing Science, 30(4), Fall.
Sawhney, Mohanbir (2002), “Don’t just Relate – Collaborate”, MIT Sloan Management Review, April.
Sawhney, Mohanbir (2001), “Don’t Homogenize”, Synchronize”, Harvard Business Review, July-August, 100-108.
Ramdas, Kamalini and Mohanbir S. Sawhney (2001), “A Crossfunctional Approach to Evaluation of Multiple Line Extensions”, Management Science, January.
Sawhney, Mohanbir and Deval Parikh (2001), “Where Value Lives in a Networked World”, Harvard Business Review, January 2001, 79-86.
Mittal, Vikas and Mohanbir S. Sawhney (2001), "Learning and Using Electronic Information Products: A Field Study", Journal of Interactive Marketing, Vol. 15, No.1, Winter, 2-12.
Sawhney, Mohanbir and Emanuela Prandelli (2000), “Communities of Creation: Managing Distributed Innovation in Turbulent Markets”, California Management Review, Summer 2000, 24-54. Winner, 2001 Accenture Award for best paper published in California Management Review.
Kaplan, Steven and Mohanbir S. Sawhney (2000), “eHubs: The New Business-to-Business Marketplaces”, Harvard Business Review, May-June 2000, 97-103.
Eliashberg, Jehoshua, Jedid-Jah Jonker, Mohanbir Sawhney and Berend Weirenga (2000), “MOVIEMOD: An Implementable Decision Support System for Pre-Release Market Evaluation of Motion Pictures”, Marketing Science, Vol. 19, No. 3, Summer, 226-243.
Gupta, Sachin, Dipak Jain and Mohanbir S. Sawhney (1999), "Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television", Marketing Science, Vol. 18. No. 3, 396-416.
Sawhney, Mohanbir S. (1998), "Leveraged High-Variety Strategies: From Portfolio Thinking to Platform Thinking", Journal of the Academy of Marketing Science, Vol. 26, No. 1, 54-61.
Sawhney, Mohanbir S., and Jehoshua Eliashberg (1996), "A Parsimonious Model for Forecasting Box-Office Revenues of Motion Pictures", Marketing Science, 15, 2, 113-131. Finalist, 1996 John D.C. Little Best Paper Award.
Eliashberg, Jehoshua, and Mohanbir S. Sawhney (1994), "Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment", Management Science, September, 1151-1173. Finalist, 1994 John D. C. Little Best Paper Award.

Trade Press Articles
“Networking a Growing Planet”, Economic Times, August 2006
“Technology as the Secret of an Agile Advantage”, Financial Times, 2005
“The Networked Lifestyle in 2020”, Business Today, January 2005
“Blog-Trolling in the Bitstream”, Harvard Business Review, February 2005.
“A Manifesto for Marketing” CMO Magazine, Summer 2004.
“Beyond Market Research”, CMO Magazine, November 2004.
“Insights into Customer Insights”, CRM Project, Volume 5, October 2004.
“The Seven Myths of Innovation”, Financial Times, September 2004.
“Use the Net's Power to Divide and Rule”, Financial Times, August 2003.
“Fundamentals of Value”, CIO Magazine, July 2003.
“Forward Thinking about Reverse Auctions”. CIO Magazin, June 2003.
“How to Keep Your Customers Satisfied”, CIO Magazine, May 2003.
“Decouple and Conquer” CIO Magazine, April 2003.
“Real-Time Reality Check”, CIO Magazine, March 2003.
“The Problem with Solutions”, CIO Magazine, February 2003.
“New Value, Same Customers”, CIO Magazine, January 2003.
“Create Value from Values”, CIO Magazine, November 2002.
“Fields of Online Dreams”, CIO Magazine, October 2002.
“Getting Real about Getting Paid”, CIO Magazine, September 2002.
“Profit from Transparency”, CIO Magazine, August 2002.
“Damn the ROI, Full Speed Ahead”, CIO Magazine, July 2002.
“Putting the Horse First”, CIO Magazine, May 2002.
“Seeing the Whole Elephant”, CIO Magazine, April 2002.