Academics and Faculty, Kellogg School of Management

Email Prof. Anderson

Marketing Department

Eric T. Anderson

Hartmarx Research Professorship Chair and Associate Professor of Marketing

Marketing

BS 1988, Electrical Engineering, Northwestern;
MS 1989, Engineering Economic Systems, Stanford;
Ph.D. 1995, Marketing, MIT Sloan School of Management.

Academic Positions Held
	2007-present: Northwestern University, Kellogg School of Management, Hartmarx Research Professorship Chair and Associate Professor of Marketing 2004-2007: Northwestern University, Kellogg School of Management Associate Professor of Marketing 2003-2004: Northwestern University, Kellogg School of Managment, Visiting Assistant Professor of Marketing 1997-2003:University of Chicago, Graduate School of Business Assistant Professor of Marketing 1995-1997: University of Rochester, William E. Simon Graduate School of Business Assistant Professor of Marketing 1989-1991: Merill Lynch, Management Science Group

Courses / Topics Taught
	Pricing Strategy Going to Market: Managing Marketing Channels Database Marketing Developing New Products and Services

Research Areas
	Long-term Effects of Price and Promotion Channel Management Pricing Strategy Promotion Strategy

Representative Publications
	Eric Anderson and Inseong Song (2004), "Marketing Mix Synergies: Coupons and Price Promotions," Journal of Marketing Research, November. Eric Anderson, Nanda Kumar, Surendra Rajiv (2004), "A Comment On: 'Revisiting Dynamic Duopoly with Consumer Switching Costs'" Journal of Economic Theory, 116 (1), 177-186. Eric Anderson and Duncan Simester (2004), "Does Promotion Depth Affect Long-Run Demand?" Marketing Science, Vol. 23(1), 4-20. [Lead Article]. Also featured in Sloan Management Review, Summer 2004, Vol. 45, NO.4, p. 9. Eric Anderson and Duncan Simester (2003), "Mind Your Pricing Cues," September, Harvard Business Review, Vol 81 (9), 96-103. Eric Anderson and Duncan Simester (2003), "Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments", Vol. 1, No. 1, 93-110, Quantitative Marketing and Economics. Eric Anderson (2002), “Sharing the Wealth: When Should Firms Treat Customers as Partners?” Management Science, Vol. 48 (8), 955-971. [Lead Article] Eric Anderson (2002), "A Guadagni Little likelihood Can Have Multiple Maxima" Marketing Letters, Vol. 13 (2), 135-150. Also printed in Marketing Letters, Vol. 13 (4), 373-388. Eric Anderson and Duncan Simester (2001), “Price Discrimination as a Signal: Why an Offer to Spread Payments May Hurt Demand,” Marketing Science, Vol. 20(3), 315-327. Eric Anderson and Duncan Simester (2001), “Are Sale Signs Less Effective When More Products Have Them?” Marketing Science, Vol. 20(2), 121-142. Eric Anderson and Duncan Simester (1998), “On The Role Of Sale Signs” Marketing Science, Vol. 17(2), 139-155.
	last modified 9/04/2007