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Nidhi
Agrawal
McManus
Research Professor of Marketing
Marketing
BBA,
Gujarat University, Ahmedabad, Gujarat, India.
PGDM, Marketing Communications, Mudra Institute
of Communications, Ahmedabad (MICA), Gujarat,
India.
Ph.D., Marketing, Stern School of Business, New
York University, New York, NY.
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| Academic
Positions Held |
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Northwestern
University, Kellogg School of Management
Donald P. Jacobs Scholar, 2005-Present |
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| Courses
/ Topics Taught |
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Marketing
Management |
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| Research
Areas |
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Goals
and Information Processing,
Outcome Based Judgments,
Psychological Distance,
Emotions and Decision-making,
Risk perceptions in health-related advertising |
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| Representative
Publications |
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Jain, Shailendra P., Nidhi Agrawal, and Durairaj Maheswaran (2006), “When More is Less: Regulatory Focus and Responses to Maximal and Minimal Comparative Frames,” Journal of Consumer Research, 33(June), 91-98.
Agrawal,
Nidhi and Durairaj Maheswaran (2005), “Motivated
Reasoning in Outcome Bias Effects,” Journal of
Consumer Research, 31(March), 798-805.
Agrawal, Nidhi and Durairaj Maheswaran
(2005), “The Effects of Self-Construal and Commitment
on Persuasion,” Journal of Consumer Research,
31(March), 841-849.
Maheswaran, Durairaj and Nidhi Agrawal
(2004), “Motivational and Cultural Variations
in Mortality Salience Effects: Contemplations on Terror
Management Theory and Consumer Behavior,” Journal
of Consumer Psychology, 14 (3), 213-218.
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last
modified 4/02/2007 |
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