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Alice M. Tybout
Harold T. Martin Professor of Marketing
BS 1970, Business Administration, MA 1972, Consumer Behavior, Ohio
State University; PhD 1975, Marketing, Northwestern University
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| Academic
Positions Held |
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Kellogg
School of Management, Northwestern University, 1975-Present
Harold
T. Martin Professor of Marketing, 1988-Present
Chairperson, Marketing Department, 2004-2006
Professor of Marketing, 1985-1988
Associate Professor of Marketing, 1980-1985
Assistant Professor of Marketing, 1975-1980
Graduate
School of Business, University of Chicago, 1974-1975 Instructor,
1974-1975 |
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| Courses
/ Topics Taught |
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- Branding
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Consumer Information Processing
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Marketing Management
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| Executive
Education |
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- James
L. Allen Center, Northwestern University
Consumer
Marketing Strategy Program
* Academic Director 1994 - Present
* Faculty 1985 - Present
Kellogg
on Branding
* Academic Co-Director 2002 - present
* Faculty 2002 - present
INSEAD,
Fontainebleau, France
* Guest
Professor 1986, 1997, 1999
Chulalongkorn
University, Bangkok Thailand
*
Visiting Professor 1983, 1987
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| Career
and Recent Professional Awards; Teaching Awards |
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Sears
Retailing Scholarship, 1969
Beta Gamma Sigma, 1970
Northwestern University Fellowship, 1972-1974
First Prize, Doctoral Dissertation Competition, American
Marketing Association, 1975
American Marketing Association Doctoral Consortium Faculty,
1981, 1983, 1984, 1985, 1986, 1990, 1995-1997, 2000
J.L. Kellogg Research Professorship, 1980-1981
Buchanan
Research Chair, 1983-1984
General
Foods Research Chair, 1985-1986
McManus
Research Chair, 1987-1988
Harold
T. Martin Professorship 1988-Present
Association
for Consumer Research, Member 1972-Present, Treasurer
(1983), President (1994), Board of Directors (1995)
Sidney
J. Levy Teaching Award 1995-96
Department
Chairs Core Teaching Award 1998-99
Trustee,
Marketing Science Institute, 1988-1998
Board
of Directors, American Marketing Association, 1997-2000
Copernicus
Advisory Board 1998-2005
Board
of Directors, RHR International, 2000-present |
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| Editorial
Work |
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- Editorial
Board, Journal of Consumer Psychology, 1993-2003
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Editorial Board, Journal of Consumer Research,
1982-1990, 1996-2005
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Editorial Board, Journal of Business Research,
1980-1987
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Editorial Board, Journal of Marketing Research,
1981-1985, 1988-1990
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Editorial Board, Journal of Marketing, 1978-1981
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| Research
Areas |
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- Consumer
Information Processing
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Categorization Processes
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Philosophy and Methods of Theory Testing
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| Current
Projects |
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"Let
the Response Fit the Scandal" with Michelle Roehm. |
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| Representative
Publications |
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- Books
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Bagozzi, Richard P. and Alice M. Tybout (eds.), Advances
in Consumer Research, Vol. 10, San Francisco:
Association for Consumer Research, 1983.
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Cafferata, Pat and Alice M. Tybout (eds.). Perspectives
on the Affective and Cognitive Effects of Advertising,
Lexington Books, 1989.
Tybout, Alice M. and Tim Calkins (ed.). Kellogg
on Branding, Wiley Books, 2005.
- Journal
Articles and Book Chapters
Jung Grant, Susan and Alice M. Tybout, "The
Effect of Temporal Frame on Information Considered
in New Product Evaluation: The Role of Uncertainty,"
Journal of Consumer Research, forthcoming.
Roehm, Michelle and Alice M. Tybout,
"Managing the Unthinkable: What to do
when a Scandal Hits your Brand," In Bobby J.
Calder (ed.), Kellogg on Media and Advertising,
Wiley Books, forthcoming.
Roehm Michelle and Alice M. Tybout, "When
will a Brand Scandal Spillover and How Should Competitors
Respond?" , Journal of Marketing Research,
August 2006, pp.366-373.
Tybout, Alice M. and Brian Sternthal, "Brand
Positioning," In A.M. Tybout and T. Calkins (eds.),
Kellogg on Branding, Wiley Books, pp. 11-26.
Braig, Bridgette M. and Alice M. Tybout, "Brand
Extensions," in A.M. Tybout and T. Calkins (eds.),
Kellogg on Branding, Wiley Books, pp. 91-103.
Alice M. Tybout, Brian Sternthal, Prashant Malaviya,
Georgios A. Bakamitsos, "Information Accessibility
as a Moderator of Judgments," Journal of
Consumer Research, June 2005, pp. 76-85.
Kevin
Keller, Brian Sternthal, and Alice M. Tybout, "Three
Questions You Need to Ask About Your Brand,"Harvard
Business Review, September 2002, pp. 80-89.
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Maoz, Eyal and Alice M. Tybout "Similarity and the
Moderating Role of Involvement in the Evaluation of
Brand Extensions", Journal of Consumer Psychology,
Vol.12, No.2, pp. 119-132.
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Tybout, Alice M. and Brian Sternthal "Brand Positioning,"
In D. Iacobucci, (Ed.), Kellogg on Marketing,
Wiley Books, 2001.
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Sternthal, Brian and Alice M. Tybout, "Segmentation
and Targeting," In D. Iacobucci, (Ed.), Kellogg
on Marketing, Wiley Books, 2001.
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Tybout, Alice M. and Gregory S. Carpenter, "Creating
and Managing Brands," In D. Iacobucci, (Ed.),
Kellogg on Marketing, Wiley Books, 2001.
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Calder, Bobby J. and Alice M. Tybout "A Vision of
Theory, Research, and the Future of Business Schools,"
Journal of the Academy of Marketing Science,
Summer 1999, pp. 359-366.
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Artz, Nancy and Alice M. Tybout "Numeric and Verbal
Information: Implications for Persuasion," Marketing
Letters, February 1999, pp. 51-62.
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Meyers-Levy, Joan and Alice M. Tybout, "Context Effects
at Encoding and Judgment in Consumption Settings:
The Role of Cognitive Resources," Journal of Consumer
Research, June 1997, pp. 1-14
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Peracchio, Laura and Alice M. Tybout "The Moderating
Role of Prior Knowledge in Schema-Based Product Evaluation,"
Journal of Consumer Research, December 1996,
pp. 177-133.
Tybout,
Alice M. and Nancy Artz, "Consumer Psychology," in Mark
R. Rosenzweig and Lyman Porter, (Eds.), Annual Review
of Psychology Vol. 45, 1994, pp. 131-69. |
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| General
/ Consulting |
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- Industrias
AlEn, Mexico, Brazil
Abbott Labs., Canada
Coca-Cola, Costa Rica, Mexico
Dow Chemical
Dow
Elanco
Philips
Electronics
Searle
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last
modified 10/29/2007 |
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