| Brian
Sternthal is the Kraft Foods Chair in Marketing and is
a past Chair of the Marketing Department. He received
his Ph.D from the Ohio State University and has been a
member of the Kellogg School Faculty since 1972.
Professor
Sternthal's research interests are in the area of consumer
information processing and judgments. Of particular
interest is an understanding of the process by which
consumers acquire and use advertising and other marketing
information to make judgments and the communication
strategies that are implied by this understanding. He
has consulted for consumer products firms in the U.S.
and in Latin America. He has served as Editor of the
Journal of Consumer Research.
Professor
Sternthal teaches the advertising course in the M.B.A,
Executive Masters Program, and Ph.D programs. He has
been the recipient of Teacher of the Year Award in the
M.B.A day program and has been recognized by several
Executive Masters classes as Elective Course Teacher
of the Year.
|
