Kellogg School of Management, Mechthild Esser Nemmers Professorship Chair and Professor of Marketing, 2007-present
Kellogg School of Management, PepsiCo Professor of International Marketing, 2006-2007
Associate Professor of Marketing, 2001-2006
Assistant Professor of Marketing, 1995-2001
Cornell University, Visiting Associate Professor of Marketing, 2000-2001

Marketing Management
Research Methods in Marketing
Global Initiative in Management-China
Global Initiative in Management-South Africa
Consumer Information Processing

Effects of exposure on consumer learning, product evaluation and brand choice
Conscious and nonconscious influences of memory
Self regulation, motivation and persuasion
Cross cultural similarities and differences in information processing
Affect and emotion
Metacognition

Hong, Jiewen and Angela Y. Lee (forthcoming), "Be Fit and Be Strong: Mastering Self Regulation with Regulatory Fit," Journal of Consumer Research.

Labroo, Aparna and Angela Y. Lee (2006), “Between Two Brands: A Goal Fluency Account of Brand Evaluation,” Journal of Marketing Research, 18, 374-385.

Aaker, Jennifer L. and Angela Y. Lee (2006), “Understanding Regulatory Fit,” Journal of Marketing Research, 43(1), 15-19.

Wang, Jing and Angela Y. Lee (2006), “The Role of Regulatory Focus in Preference Construction,” Journal of Marketing Research, 43(1), 28-38.

Van Osselaer, Stijn M. J., Suresh Ramanathan, Margaret C. Campbell, Joel B. Cohen, Jeannette K. Dale, Paul M. Herr, Chris Janiszewski, Arie W. Kruglanski, Angela Y. Lee, Stephen J. Read, J. Edward Russo, and Nader T. Tavassoli (2005), “Choice Based on Goals,” Marketing Letters, 16, 335-346.

Lee, Angela Y. (2004), “The Prevalence of Meta-Cognitive Routes to Judgment ,” Journal of Consumer Psychology, 14(4), 345-355. *Invited paper.

Lee, Angela Y. and Aparna Labroo (2004), “Effects of Conceptual and Perceptual Fluency on Affective Judgment,” Journal of Marketing Research, 41(2), 151-165.

Lee, Angela Y. and Jennifer L. Aaker (2004), "Bringing the Fame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion," Journal of Personality and Social Psychology, 86(2), 205-218.

Lee, Angela Y. (2002), “Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice,” Journal of Marketing Research, 39(4), 440-454.

Lee, Angela Y. (2001), “The Mere Exposure Effect: An Uncertainty Reduction Explanation Revisited,” Personality and Social Psychology Bulletin, 27(10), 1255-1266.

Aaker, Jennifer L. and Angela Y. Lee (2001), “I Seek Pleasures and We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion,” Journal of Consumer Research, 28 (June), 33-49.

Lee, Angela Y., Jennifer L. Aaker, and Wendi L. Gardner (2000), “The Pleasures and Pains of Distinct Self-Construals: The Role of Interdependence in Regulatory Focus,” Journal of Personality and Social Psychology, 78(6), 1122-1134.

Gardner, Wendi L., Shira Gabriel, and Angela Y. Lee (1999), “’I’ value Freedom, but ‘We’ Value Relationships: Self-construal Priming Mirrors Cultural Differences in Judgment,” Psychological Science, 10(4), 321-326.
* Winner of the Otto Klineberg Award ~ best paper of the year on international and intercultural relations.

Lee, Angela Y. and Brian Sternthal (1999), “Effects of Positive Mood on Memory,” Journal of Consumer Research, 26 (September), 115-127.

Monroe, Kent B. and Angela Y. Lee (1999), “Remembering vs. Knowing: Issues in Buyers’ Processing of Price Information,” Journal of the Academy of Marketing Science, 27 (Spring), 207-225.

Sherman, Jeffrey W., Angela Y. Lee, Gayle R. Bessenoff, and Leigh A. Frost (1998), “Stereotype Efficiency Reconsidered: Encoding Flexibility under Cognitive Load,” Journal of Personality and Social Psychology, 75(3), 589-606.

Lee, Angela Y. (1994), “The Mere Exposure Effect: Is It A Mere Case of Misattribution?” in Advances in Consumer Research. ed. Chris T. Allen and Deborah Roedder-John, Provo, UT : Association of Consumer Research, 21, 270-275.

Shavitt, Sharon, Angela Y. Lee, and Timothy Johnson (forthcoming), "Cross-Cultural Consumer Psychology," in Handbook of Consumer Psychology. ed. C. Haugtvedt, P. Herr, and F. Kardes,. Mahwah, NJ.: Erlbaum.

Molden, Daniel, Angela Y. Lee, and Tory E. Higgins (forthcoming), “Motivations for Promotion and Preventions,” in Handbook of Motivational Science. ed. James Shah and Wendi Gardner, Guildford Publications.

Sternthal, Brian and Angela Y. Lee (2005), “ Building Brands through Effective Advertising,” in Kellogg on Branding. ed. Alice M Tybout and Tim Calkins, Wiley & Sons, pp.129-149.

Lee, Angela Y. (2004), “ China Coping with SARS,” in Kellogg on China: Strategies for Success. ed. Anuradha Dayal-Gulati and Angela Y. Lee, Evanston, IL: Northwestern University Press, pp.227-236.

Dayal-Gulati, Anuradha and Angela Y. Lee (Eds.) (2004). Kellogg on China: Strategies for Success. Evanston IL: Northwestern University Press.

Lee, Angela Y. and Brian Sternthal (1998), “Putting Copy-Testers to the Test,” Mastering Marketing, Financial Times.