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Robert
C. Blattberg
Polk Bros Professor of Retailing
Marketing
BA
1964, Mathematics, Northwestern University; MS
1966, Industrial Administration, Carnegie-Mellon
University; PhD 1971, Industrial Administration,
Carnegie-Mellon University
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| Academic
Positions Held |
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Kellogg
School of Management, Northwestern University, 1991-Present.
Polk Bros Professor of Retailing
Director, Center for Retail Management
Graduate School of Business, University of Chicago,
1969-1991
Charles H. Kellstadt Professor of Marketing
Director, Center for Marketing Information Technology
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| Courses
/ Topics Taught |
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Marketing
Strategy
Category Management and Sales Promotions |
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| Career
and Recent Professional Awards; Teaching Awards |
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Journal
of Interactive Marketing, Best Paper in 2005
Educator of the Year, Sales and marketing Executives,
2004
Robert C. Clarke Award, Direct Marketing Association
Educator of the Year, 1990
John D.C. Little Award, Best Marketing Science
and Management Science Paper of Year for "Price-Induced
Patterns of Competition" jointly with Kenneth Wisniewski,
1990
Sidney T. Levy Teaching Award, Kellogg Graduate
School of Management, 1999-2000 |
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| Professional
Leadership |
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Marketing
Science Institute Trustee
Director, Center for Retail Management |
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| Boards
of Directors |
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First
Horizon Corporation (Financial Services)
Price Chopper (Grocery Retailer)
GAPbuster |
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| Research
Areas |
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Database
Marketing
Retailing
Customer Equity
Sales Promotion |
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| Books |
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Blattberg,
R., G. Getz, and J. Thomas, Customer Equity, Harvard Business
Press, 2001.
Blattberg, R. R. Glazer and J.D. C Little (eds), The Marketing
Information Revolution, Cambridge, MA.: Harvard Business
Press, 1994.
Blattberg, R. and S. Neslin, Sales Promotion Concepts,
Methods and Strategies, Englewood Cliffs, New Jersey:
Prentice Hall, 1990. |
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| Representative
Publications |
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V.
Singh, K. Hansen, R. Blattberg, " Market Entry and
Consumer Behavior: An Investigation of a Wal-Mart Supercenter",
Marketing Science, forthcoming.
Malthouse, E. and R. Blattberg, "Can We Predict Customer
Lifetime Value?" Journal of Interactive Marketing,
(Winter 2005) Winner of Best Paper 2005.
Thomas, J., R. Blattberg, E. Fox, "Recapturing Lost
Customers," Journal of Marketing Research,
(February 2004).
"Manage Marketing by Consumer Equity Test" (with
John Deighton), Harvard Business Review, July-August
1996.
Category Management, Getting Started (with Edward
Fox), Washington, DC: Food Marketing Institute, 1995,
Guide 1.
Category Management, Blueprint for Implementation
(with Edward Fox), Washington, DC: Food Marketing Institute,
1995, Guide2.
Category Management, Category Plan (with Edward
Fox), Washington, DC: Food Marketing Institute, 1995,
Guide 3.
Category Management, Information Technology (with
Mary Purk), Washington, DC: Food Marketing Institute,
1995, Guide 4.
Category Management, The Role of Supplier Organizations
(with Mary Purk), Washington, DC: Food Marketing Institute,
1996, Guide 5. |
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| General
/ Consulting |
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American
Express
Exon-Mobil
The Kroger Co.
IRI
The Kroger Co. |
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last
modified 10/30/2006 |
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