Eric T. Anderson
Hartmarx Professor of Marketing
Director of Center for Global Marketing Practices
Kellogg School of Management
Northwestern University

Curriculum Vitae

Eric T. Anderson is the Hartmarx Research Professor of Marketing and Director of the Center of Global Marketing Practices at Kellogg School of Management, Northwestern University. Prior to joining Kellogg, he was an Assistant Professor of Marketing at the University of Chicago Graduate School of Business. Professor Anderson's research interests include pricing strategy, promotion strategy, and channel management.  He has worked with many retailers conducting field experiments to test economic theories of pricing and promotion. His publications have appeared in leading academic journals such as Journal of Marketing Research, Marketing Science, Management Science, Quarterly Journal of Economics, Quantitative Marketing and Economics and Journal of Economic Theory. Professor Anderson has made much of this research accessible to managers via publications in Harvard Business Review and Sloan Management Review.



Kellogg School of Management,
Northwestern University
2001 Sheridan Road,
Evanston, IL 60208-2001

Phone: (847) 467-6482 (work), (312)-943-2872 (home), (312) 504-6822 (cell)
Fax: (847) 491-2498



2003-present     Northwestern University, Kellogg School of Management

Hartmarx Research Professorship (Sept 2007-present)

Director of the Center for Global Marketing Practices (Sept 2010 – present)

Professor of Marketing (Sept 2009 - present)

Marketing Ph.D. Program Coordinator (Sept 2007-Sept 2010)

Associate Professor of Marketing (July 2004 – Sept 2009)

Visiting Assistant Professor of Marketing (2003-04)

1997- 2003         University of Chicago, Graduate School of Business

Assistant Professor of Marketing

1995-1997          University of Rochester, Simon Graduate School of Business

Assistant Professor of Marketing

1989-1991          Merrill Lynch

Management Science Group


1991-1995          MIT Sloan School of Management

Ph.D. (Management Science)

Major Field:  Marketing

Minor Field:  Economics

1988-1989          Stanford University

Masters in Engineering Economic Systems

1984-1988          Northwestern University

Bachelors in Electrical Engineering

Highest Honors



1.      Eric T. Anderson and Duncan Simester (1998), “The Role Of Sale SignsMarketing Science,  17 (2), 139-155.

2.      Eric T. Anderson and Duncan Simester (2001), “Are Sale Signs Less Effective When More Products Have Them?Marketing Science,  20 (2), 121-142.

3.      Eric T. Anderson and Duncan Simester (2001), “Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand,” Marketing Science, 20 (3), 315-327.

4.      Eric T. Anderson (2002), "A Guadagni Little Likelihood Can Have Multiple Maxima" Marketing Letters, 13 (2), 135-150.  Also printed in Marketing Letters, 13 (4), 373-388.

5.      Eric T. Anderson (2002), “Sharing the Wealth: When Should Firms Treat Customers as Partners?Management Science, 48 (8), 955-971. [Lead Article]

6.      Eric T. Anderson and Duncan Simester (2003), “Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments”, Quantitative Marketing and Economics, 1 (1), 93-110.

7.      Eric T. Anderson and Duncan Simester (2003), “Mind Your Pricing Cues, September, Harvard Business Review,  81 (9), 96-103.

8.      Eric T. Anderson and Duncan Simester (2004), “Long Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies Marketing Science, 23(1), 4-20. [Lead Article]  Also featured in Sloan Management Review, Summer 2004, 45 (4), 9.

Nominated for 2004 John D.C. Little Best Paper Award.         

9.      Eric T. Anderson, Nanda Kumar, Surendra Rajiv (2004), “A Comment On: ‘Revisiting Dynamic Duopoly with Consumer Switching Costs’” Journal of Economic Theory, 116 (1), 177-186.

10.  Eric T. Anderson and Inseong Song (2004), “Coordinating Price Reductions and Coupon EventsJournal of Marketing Research, November, 41 (4), 411-422.

11.  Narasimhan, Chakravarthi, Chuan He, Eric T.  Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Richard Staelin, George Wu, Z. John Zhang (2005), “Incorporating Behavioral Anomalies in Strategic Models,” Marketing Letters, 16 (3), 361-373.

12.  Eric T. Anderson, Gavan Fitzsimons and Duncan Simester (2006), “Measuring and Mitigating the Costs of Stockouts”, Management Science, November, 52 (11), 1751-1763.

13.  Eric T. Anderson and Nanda Kumar (2007) “Price Competition with Repeat, Loyal Buyers,” Quantitative Marketing and Economics, 5 (13), 333-359.

14.  Eric T. Anderson and Duncan Simester (2008), “Does Demand Fall When Customers Perceive That Prices Are Unfair: The Case Of Premium Pricing for Large Sizes”, Marketing Science, 27(3), May–June,  492–500.

15.  Duncan Simester, Yu Jeffrey Hu, Erik Brynjolfsson  and Eric T. Anderson (2009), “Dynamics of Retail Advertising: Evidence from a Field Experiment,” Economic Inquiry, 47(3), July, 482–499.

16.  Eric T. Anderson, Karsten Hansen and Duncan Simester (2009), “The Option Value of Returns: Theory and Empirical Evidence,” Marketing Science,  28(3), May–June,  405–423.

17.  Eric T. Anderson  and Duncan Simester (2008), “Price Cues and Customer Price Knowledge,” in Handbook of Pricing Research in Marketing, Elgar Publishing Ltd.

18.  Eric T. Anderson and James Dana, (2009) ““When is Price Discrimination Profitable?  ”, Management Science, 55(6), June,  980–989.

19.  Eric T. Anderson, Duncan Simester, Florian Zettelmeyer (2009), “Internet Channel Conflict: Problems and Solutions” Review of Marketing Research [Invited Article]

20.  Vincent R. Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen and Lakshman Krishnamurthi (2010), “Channel Pass-Through of Trade Promotions,” Marketing Science, forthcoming.

21.  Eric T. Anderson, Nathan M. Fong, Duncan Simester and Catherine E. Tucker (2010), “How Sales Taxes Affect Customer and Firm Behavior:  The Role of Search on the Internet Journal of Marketing Research, forthcoming.

22.  Eric T. Anderson and Duncan Simester (2010), “Price Stickiness and Customer Antagonism,” Quarterly Journal of Economics, April, 125(2).

23.  Eric T. Anderson and Duncan Simester (2011), “A Guide to Smart Business Experiments,” Harvard Business Review, March.


24.  Ayelet Israeli, Eric T. Anderson and Anne Coughlan (2011), “Determinants of MAP Violations,” working paper, Kellogg School of Management.

25.  Eric T. Anderson, Edward Cho, Bari Harlam and Duncan Simester, “What Effects Price and Price Cue Elasticity?  Evidence from a Field Experiment”

26.  Manish Tripathi, Eric T. Anderson and Karsten Hansen, “Measuring the Mere Measurement Effect”


27.  Kanishka Misra, Eric T. Anderson and Karsten Hansen “Do Retail Credit Cards Create Loyalty”

28.  Eric T. Anderson, Karsten Hansen, Duncan Simester and Lei Wang “How Price Affects Returns: The Perceived Value and Incremental Customer Effects”

29.  Eric T. Anderson, Ralph Elsner, Duncan Simester and Federico Rossi, “Price Cues and Retail Competition”

30.  Eric T. Anderson, Duncan Simester “Cross Brand Pass-Through:  Cross Brand Pass-Through: Shielding Private Label Items from National Brand Promotions”


2006 Nominated for Clarence Ver Steeg Graduate Faculty Award, Northwestern University.  Each university program nominates a single outstanding faculty member who exhibited the outstanding qualities as a graduate advisor, mentor and teacher.

2004 Nominated for John D.C. Little Best Paper Award by INFORMS.

2001 MSI Young Scholars Award

Alden G. Clayton Doctoral Dissertation, Honorable Mention



Pricing, Promotion and Retailer Behavior

Marketing Channel Strategy

Marketing New Products and Services

Pricing Strategies

Database Marketing


Keurig at Home: Managing a New Product Launch (2005), Kellogg Case 5-105-005.

Teaching Note: Keurig at Home: Managing a New Product Launch (2005), Kellogg Case 5-105-005.


Area Editor:

Management Science

Quantitative Marketing and Economics

Operations Research


Guest Area Editor:

Marketing Science

Editorial Board:

Journal of Marketing

Marketing Science


Management Science

Journal of Marketing Research

Journal of Marketing

Journal of Consumer Research

Journal of Retailing

Journal of Business

Quantitative Marketing and Economics

Journal of Interactive Marketing

American Economic Review


International Journal of Research in Marketing

Journal of Economics and Management Strategy

International Journal of Industrial Organization

Journal of Industrial Economics

International Journal of Business and Economics

Journal of Applied Econometrics

Manufacturing & Service Operations Management

Marketing Science Institute

EMAC Conference

Fordham Pricing Conference

Member of:

American Marketing Association


INFORMS Society for Marketing Science

American Economic Association

CSIO: Center for Study of Industrial Organization


Eric Anderson's Bio Page

Kellogg Marketing Homepage