Markets & Customers Initiative News

Kellogg believes that data analytics is a managerial problem above all, and argues that effective business leaders need a working knowledge of data science to reap the rewards of big data and analytics.

Kellogg Champions Analytics in Management

Kellogg champions analytics in management

Kellogg equips leaders to play a crucial role in the successful use of data science in business

Full Story
Glen Senk

Five ways to serve shoppers

04/17/14 – Front Row Partners CEO Glen Senk’s top tips from Bloomingdale’s, Urban Outfitters and 33 years of retail

Full Story

A Turnaround Is a Lot Like Baking a Cake

03/21/14 – Bloomberg
Article by Professor Greg Carpenter says that companies that successfully reinvented themselves approached the challenge more like baking a cake: recognizing that sequence, timing, and subtlety are crucial. This approach reflects the implicit assumption that the ingredients are limited, the process is delicate, and more important, you cannot reverse the process to correct a misstep.

Mohan Sawhney

Built to scale

03/10/14 – Research from Kellogg's Mohan Sawhney takes middle-market companies to the next level

Full Story
new senior fellow sanjay kosla

The Khosla rules

03/05/14 – How a focus on consumers helped Kraft crack tough foreign markets

Full Story
Greg Carpenter discusses market-focused culture.

Turnaround lessons

02/27/14 – Resurgence, a new book by Kellogg's Gregory Carpenter, reveals how struggling companies reinvent themselves

Full Story
IMB logo

Trading knowledge

02/20/14 – IBM's Robyn Zeeman '89 discusses Kellogg and Big Blue's big data collaboration

Full Story

Learning by Doing is Important, Execution is Key

01/17/14 – Pitch
Reports on a presentation by Kellogg Senior Fellow Sanjay Khosla at the CMO League.

"Stay Focused ‘Til the Numbers are Counting”

01/17/14 – Pitch
A Q&A with Kellogg Senior Fellow Sanjay Khosla to discuss his presentation at the CMO League.

Adobe analytics competition

Big data, big win

11/22/13 – Three Kellogg teams place at Adobe Digital Analytics Competition

Full Story
John W. Bluford

An ounce of prevention

11/18/13 – Truman Medical CEO John W. Bluford ’75 takes the early approach to health and wellness

Full Story
Annual Kellogg Marketing Competition

On your market...

11/18/13 – The Annual Kellogg Marketing Competition challenges students to sell creatively

Full Story
Students brainstorm business plans at StartupNU on Nov. 9

Startups from scratch

11/14/13 – StartupNU: From idea to business plan in two days

Full Story
Mondelēz International Chairman and CEO Irene Rosenfeld

Ingredients for success

10/08/13 – Mondelēz International's Irene Rosenfeld kicks off Kellogg's Brave Leader series talking snacks and emerging marketplaces

Full Story
Greg Carpenter discusses market-focused culture.

The Customer Explained

10/04/13 – Kellogg’s Marketing Leadership Summit examines the customer-centric organization

Full Story
Executive in Residence

Evolving the brand

09/27/13 – SAP CMO Jonathan Becher shares insight through Executive in Residence program

Full Story

Sales Associates are the Key to Combat Showrooming

09/13/13 – Business to Community
Reports on the shopper experience and references the Kellogg Shopper Index which found that 59 percent of shoppers had poor or average service on their last shopping trip.

Jeff Hyman

Data-driven weight loss

04/25/13 – Jeff Hyman '95 harnesses high tech for a new data-driven weight-loss company

Full Story
Tim Calkins

A delicate balance

02/12/13 – Kellogg marketing professor talks about writing the case for this year's Biotech and Healthcare Case Competition

Full Story
Debating dogma

Debating dogma

01/28/13 – Kimberly Clark’s Clive Sirkin encourages students to question traditional marketing practices at CMO Speaker Series

Full Story
Next 20