Markets & Customers Initiative News

Kellogg believes that data analytics is a managerial problem above all, and argues that effective business leaders need a working knowledge of data science to reap the rewards of big data and analytics.

Kellogg Champions Analytics in Management

Kellogg champions analytics in management

Kellogg equips leaders to play a crucial role in the successful use of data science in business

Full Story

How to Bring Brands Back From the Brink

09/12/14 – Bloomberg TV

Interview with Senior Fellow Sanjay Khosla, who explains how writing a blank check can save a company. Khosla also discusses why companies should aim to create markets rather than fight for market shares.

new senior fellow sanjay kosla

Video: Khosla hits TheStreet

08/26/14 – Watch Kellogg Senior Fellow Sanjay Khosla discuss global lessons on growth with TheStreet.com

Full Story
Florian Zettelmeyer

Videos: Data analytics for leaders

08/13/14 – Why those in charge must understand what their data experts are telling them

Full Story
Google's Tony Fagan

True detectives

08/08/14 – Uncovering insights on putting marketing theory into practice

Full Story

The wisdom of less: How Procter & Gamble can grow by shrinking

08/07/14 – Fortune

Article by Senior Fellow Sanjay Khosla and Professor Mohanbir Sawhney argues that “if companies aren’t disciplined in how they grow, the complexity of their business increases at a faster rate than revenues do.”

Greg Carpenter discusses market-focused culture.

Carpenter honored

08/04/14 – Kellogg's Gregory Carpenter won the Sheth Foundation/Journal of Marketing Award for 2013

Full Story

Growth for its own sake is dangerous

08/03/14 – The Hindu Business Line

Interview with Senior Fellow Sanjay Khosla about his book, Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth.

What Businesses Can Learn From Kraft Foods' Decision To Delegate Authority

07/31/14 – Fast Company
Article by Senior Fellow Sanjay Khosla and Professor Mohanbir Sawhney argues that the managers closest to the marketplace should have the authority to make key decisions while corporate leaders should help with resources and monitor progress.

It Took a Major Management Gamble to Rescue Tang

07/30/14 – Businessweek
Article by Senior Fellow Sanjay Khosla and Professor Mohanbir Sawhney argues that when corporate leadership gives a select team unconstrained resources and authority, creative solutions can arise. Article linked to in ANA SmartBrief on Marketing Leadership.

Sanjay Khosla | Understanding the wisdom of less

07/27/14 – Livemint
Interview with Senior Fellow Sanjay Khosla about his book, Fewer, Bigger, Bolder: From Mindless Expansion To Focused Growth, and the importance of concentrating resources.

Kraft’s Sanjay Khosla and Kellogg B-School’s Mohanbir Sawhney present a unique take on strategy

07/25/14 – The Economic Times
Article reports on Senior Fellow Sanjay Khosla and Professor Mohanbir Sawhney’s book, Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth. When companies spread themselves too thin, only low-quality growth is possible, Sawhney said.

Fewer, Bigger, Bolder

Fewer, Bigger, Bolder

07/24/14 – In a new book, two Kellogg faculty members advise mindful growth on the path to enlightened profitability

Full Story
Big data

Big data on the move

05/27/14 – Through a series of immersion trips, Kellogg faculty and industry pros trade analytics insights

Full Story
CMOP

Chief Metamorphosis Officers

05/19/14 – In the face of disruptive change, four make-or-break topics for rising CMOs

Full Story

When Betting on a Losing Company Is a Great Career Move

05/07/14 – Businessweek
Article by Professor Greg Carpenter about Professor Eric Leininger’s decision to join McDonald’s in the midst of resurgence.

Not All Oreos Are Round: Have Trust In Market-Focused Reinvention

05/07/14 – CMO.com
Article profiles Senior Fellow Sanjay Khosla and the success of Oreos in China under his marketing leadership. Quotes Professor Greg Carpenter, who explained the four necessary steps for a market-based resurgence.

Glen Senk

Five ways to serve shoppers

04/17/14 – Front Row Partners CEO Glen Senk’s top tips from Bloomingdale’s, Urban Outfitters and 33 years of retail

Full Story

A Turnaround Is a Lot Like Baking a Cake

03/21/14 – Bloomberg
Article by Professor Greg Carpenter says that companies that successfully reinvented themselves approached the challenge more like baking a cake: recognizing that sequence, timing, and subtlety are crucial. This approach reflects the implicit assumption that the ingredients are limited, the process is delicate, and more important, you cannot reverse the process to correct a misstep.

Mohan Sawhney

Built to scale

03/10/14 – Research from Kellogg's Mohan Sawhney takes middle-market companies to the next level

Full Story
new senior fellow sanjay kosla

The Khosla rules

03/05/14 – How a focus on consumers helped Kraft crack tough foreign markets

Full Story